
Liby Master Fragrance made its official debut in Grasse in May 2024 during the town’s annual Rose Festival, highlighting the brand’s entry into the prestigious perfume market of southern France.
Grasse, renowned as the “Perfume Capital of the World,” owes its reputation to its unique climate and geographical conditions, which nurture roses renowned for their exceptionally fragrant and lush aroma. This year’s Rose Festival at the Grasse Congress Palace featured Liby Science and Technology showcasing its premium product, “Liby Master Fragrance,” in an exhibition titled “Fragrance Journey to Grasse France,” attracting numerous perfume connoisseurs and enthusiasts.
A Milestone in Fragrance Innovation
At the heart of the exhibition was the fragrance sampling area, where “Liby Master Fragrance,” crafted by a master perfumer from Givaudan, stood out as a masterpiece. Drawing inspiration from the dreamlike aroma of Grasse’s roses, the perfume-grade quality integrated into Liby Master Fragrance laundry detergent was acclaimed as a testament to Grasse’s fragrance heritage. “It’s a pleasant fragrance,” remarked Sway, an attending perfume connoisseur.
The Grasse rose, known for its rich and enduring aroma, is a coveted ingredient in luxury perfumes by brands like Chanel, YSL, and Dior. A Liby representative emphasized that the exhibition paid homage to the essence of Liby Master Fragrance’s inspiration, aiming to introduce consumers to the allure of the Grasse rose. Recent collaborations with fragrance giants Givaudan and Firmenich underscore Liby’s commitment to innovation, with plans to establish a “Master Fragrance Inspiration Workshop” to explore new fragrance varieties.
Grasse Rose Resonates in China
The global fragrance market, projected to surpass $79.296 billion by 2027, sees China’s fragrance sector as a significant growth driver with an expected compound annual growth rate of 21.78% from 2021 to 2026. Leveraging this momentum, Liby has introduced Liby Master Fragrance to Chinese consumers seeking refined living experiences. Established 30 years ago, Liby continues to lead in the fragrance market, earning endorsements from top global fashion publications like Vogue, Harper’s Bazaar, Marie Claire, and COSMO. In 2023, Liby Master Fragrance achieved sales exceeding CNY2 billion (approximately €255 million), solidifying its position as the market leader in China’s scented household care sector.
For more information, visit www.liby.com.