
Labeling: Brother to Unveil Comprehensive Retail Printing and Labeling Solutions at NRF 2025
Brother International Corporation is set to highlight its extensive portfolio of business printing and labeling solutions at the National Retail Federation’s (NRF) Big Show, taking place January 12-14, 2025, in New York City. The event will feature Brother’s innovative technologies designed to optimize retail workflows, enhance employee productivity, and help businesses remain competitive in the evolving omnichannel landscape.
Empowering Retail Operations with Tailored Solutions
Retailers face growing challenges in balancing operational efficiency, customer demands, and technological advancements. Brother aims to address these needs with scalable, secure, and efficient printing and labeling solutions. From store floors to back offices and distribution centers, Brother’s lineup offers tools to streamline processes and increase productivity at every level of retail operations.
Attendees at NRF 2025 can visit booth #3139 to experience how Brother’s advanced solutions create a comprehensive ecosystem for retail efficiency.

Key Offerings from Brother
1. Comprehensive Solutions for All Retail Environments
Brother’s tailored printing and labeling devices meet the diverse needs of retail settings. Whether managing inventory in a warehouse, printing receipts in-store, or coordinating back-office operations, these solutions ensure seamless performance and scalability while maintaining robust security measures.
2. Enterprise-Level Devices for Multi-Site Retailers
For retailers operating across multiple locations, Brother’s enterprise-grade devices, such as the MFC-L6915DW and MFC-L5715DW Monochrome Laser All-in-One Printers, deliver reliability and ease of integration. Features like remote management enable centralized control, allowing retailers to configure, monitor, and manage fleets of printers across various sites with minimal effort.
3. On-Demand Printing for Omnichannel Retail
Brother’s real-time, flexible printing solutions empower retailers to meet customer expectations in omnichannel environments. The offerings include in-aisle labeling, curbside pickup tools, receipt printing, and linerless labeling. These capabilities help retailers stay agile, ensuring timely and efficient service.
4. Enhancing Employee Productivity
Compact, durable, and user-friendly devices like the RuggedJet mobile printers and TD 2 desktop thermal printers are designed to reduce workflow bottlenecks. By enabling faster and more reliable printing, these solutions free employees to focus on customer engagement and other high-priority tasks.
Retailer Testimonials and Leadership Insights
“Retailers today face growing pressure to streamline operations, enhance productivity and meet omnichannel demands,” noted Ravi Panjwani, Vice President of the Brother Mobile Solutions division. “Brother offers tailored label and receipt printing solutions that address the needs of every area of retail operations, from store floors to distribution centers to the back office.”
Ryan Warsaw, Vice President of the Brother Machines Group, emphasized the company’s commitment to evolving business needs. “As businesses evolve and hybrid work reshapes workflows, Brother remains committed to delivering secure, efficient, and scalable printing solutions. Our expanded lineup is built to meet the unique needs of multi-site enterprises, small businesses, and retailers, empowering them to work smarter, faster, and more efficiently.”
Scalable and Integrated Solutions
Brother’s technology integrates seamlessly with existing hardware, software, and platforms, ensuring adaptability in modern retail ecosystems. This compatibility makes the solutions suitable for both small-scale boutiques and large retail chains.
Advanced remote management tools provide features like real-time device status updates, streamlined fleet deployment, and advanced configuration options. These capabilities enable retailers to scale their operations efficiently and drive sustained growth.
Why Visit Brother at NRF 2025?
At booth #3139, attendees can interact with Brother’s retail experts to learn how its solutions can transform retail businesses. The showcase will include live demonstrations of the latest printing and labeling technologies and opportunities to explore tailored solutions for specific retail challenges.
Additionally, visitors can participate in an exclusive giveaway for a custom-designed Hexa Custom jacket, symbolizing Brother’s ability to deliver personalized, perfectly tailored business solutions.
About Brother International Corporation
Brother International Corporation has been a trusted provider of business and home office products, industrial solutions, and consumer appliances for over a century. With a strong global presence and annual sales exceeding $6 billion, Brother delivers innovative technologies that redefine how businesses operate.
Headquartered in Bridgewater, New Jersey, Brother International Corporation serves the Americas through a network of integrated sales, marketing, manufacturing, and research facilities. The company’s subsidiaries span Canada, Brazil, Chile, Argentina, Peru, and Mexico, reflecting its commitment to providing cutting-edge solutions across diverse markets.