Kolmar Korea (KRX: 161890) teams up with Amazon, the world’s largest e-commerce platform, to bolster the successful global market entry of K-beauty brands. Kolmar Korea announced its collaboration with Amazon to host the ‘Amazon K-Beauty Conference Seller Day’ on June 27 at the InterContinental Hotel in Seoul.
The event drew approximately 1,500 attendees, including officials from Korean beauty brands, as well as professionals from the distribution and production sectors, both online and offline. Key figures present were Sang-hyun Yoon, Vice President of the Kolmar Group; Hyun-gyu Choi, CEO of Kolmar Korea; Jim Yang, Executive Vice President of Amazon Global Selling Asia-Pacific (APAC); and Yuki Suita, Head of Consumer Beauty Business at Amazon Japan.
In his welcome address, Sang-hyun Yoon outlined the event’s objectives, stating: “This event, organized by Kolmar and Amazon, signifies more than a business partnership. Its aim is to globally disseminate the innovation and value of K-beauty. We hope this event will serve as a cornerstone in exploring global opportunities for K-beauty and sharing detailed execution strategies.”
The conference comes at a time when K-beauty is gaining increasing popularity on Amazon. Both companies are actively working to enhance the presence of Korean beauty companies on the global stage.
The global sales of K-beauty products on Amazon’s platform surged by over 75% last year. Kolmar Korea is leading this trend by securing new contracts with 253 clients, primarily indie brands, marking a 48.7% increase from the previous year. The two entities plan to identify leading brands that drive global market trends through appealing concepts and innovative technologies.
At the event, Kolmar Korea showcased a large booth featuring skincare, makeup, sun care, and cosmetic packages, along with specialized advice for the global cosmetics industry. Sang-Keun Han, Vice Director of Kolmar Korea R&D Complex, delivered a lecture titled ‘Deeply Grounded Confidence: The Competitiveness of Korean Cosmetics.’
A representative from Kolmar Korea commented: “This event is significant as it marks the first collaboration between Kolmar Korea, a global ODM cosmetics company that has spurred the growth of K-beauty, and Amazon, the world’s largest e-commerce company. Kolmar and Amazon aim to pursue mutual growth by providing the optimal trajectory to support our clients’ successful entry into global markets.”
