KK Group Unveils Three New Brands Abroad, Boosting Global Growth

KK Group Launches Three Core Brands Overseas, Accelerating Global Expansion

KK Group officially launched its three core brands—KKV, The Colorist, and X11—in Malaysia, marking a major step in its global expansion strategy. The milestone debut, held at Pavilion Bukit Jalil in Kuala Lumpur, underscores KK Group’s continued momentum in building a worldwide lifestyle retail empire centered around youth culture and experiential shopping.

With operations now spanning six countries and more than 1,000 global stores, KK Group is leveraging its strong operational backbone to push further into international markets while reinforcing its brand vision: “Live a Life Without Boundaries.”


X11 Makes International Debut in Malaysia

The spotlight of the launch was the opening of X11’s first overseas store, located at Pavilion Bukit Jalil. The trendy toy brand, known for its cutting-edge designs and collaboration with popular IPs, drew immediate attention from crowds of young shoppers and pop culture enthusiasts.

In celebration of the launch, KK Group organized a limited-time pop-up experience featuring all three brands. The event generated buzz across social media, particularly among Gen Z consumers, and served as a successful marketing tool for boosting brand awareness in the region.

On July 12, KK Group hosted an official ribbon-cutting ceremony attended by senior executives and local partners, cementing the group’s intent to deepen its presence in Southeast Asia.

“Malaysia is a key market for us, and the response from local consumers has been incredibly encouraging,” said a KK Group spokesperson. “We see this as the beginning of a long-term commitment to the region.”


Tapping into Gen Z: Co-Creating with a New Generation of Consumers

Globally, Generation Z now makes up over 30% of the population, with their spending power growing at an average rate of 7% annually. KK Group has positioned its brand ecosystem to meet the evolving needs of this influential demographic.

Each of KK Group’s brands speaks directly to youth-oriented trends:

  • KKV – A premium lifestyle trend retailer with the slogan “100 LIFESTYLES”
  • The Colorist – A beauty brand known for its expansive product range and bright, immersive store designs, with the slogan “100 MAKEUP LOOKS”
  • X11 – A trendy toy and collectible brand defined by “100 FUN”

These brands are more than just retailers—they’re cultural spaces where young consumers can explore identity, creativity, and self-expression.

“We respect the diverse lifestyles of young people,” said Rojen Wu, Chief Operating Officer of KK Group’s international business. “We aim to co-create culture with Gen Z by offering platforms that reflect their values, passions, and desire for authentic, boundary-free experiences.”


A Strategic Global Footprint with Localized Execution

With a presence in six countries and plans for rapid expansion, KK Group is proving that scaling globally doesn’t mean sacrificing local relevance. The company has established strategic partnerships with major local players in each market to tailor offerings based on regional consumer habits.

Moving forward, KK Group will enhance its localization strategy by:

  • Adapting product assortments to suit regional tastes and preferences
  • Launching marketing campaigns tailored to local audiences
  • Training in-market teams to deliver a consistent brand experience while remaining culturally attuned

This hybrid approach of global branding with local execution ensures that each KK Group store delivers a familiar experience while celebrating the uniqueness of local cultures.


Looking Ahead: 200 Overseas Stores by End of 2025

KK Group’s ambitions don’t stop with Malaysia. The company has laid out an aggressive expansion plan with a goal to open 200 overseas stores by the end of 2025. This growth will be supported by continued investment in technology, logistics, and talent development, ensuring operational efficiency and consistent brand quality worldwide.

“We want customers in any part of the world to walk into a KKV, The Colorist, or X11 store and feel connected—not just through our products, but through shared values and experiences,” said a senior executive.

With its vibrant brand portfolio, Gen Z-centric strategy, and localized execution model, KK Group is poised to become a global trailblazer in lifestyle retail.

Source Link

Share your love

Newsletter Updates

Enter your email address below and subscribe to our newsletter