KFC Opens Iconic Restaurant in Rome, Marking Major European Expansion
KFC Europe is pleased to announce the opening of one of its most iconic flagship restaurants in Europe, located in the heart of historic Rome, near the famous Trevi Fountain. This milestone reflects KFC’s continued growth in Europe and demonstrates the brand’s commitment to quality, innovation, and providing unforgettable customer experiences.
As one of the world’s fastest-growing retail brands, KFC opens a new restaurant somewhere on the planet approximately every 3.5 hours. Choosing Rome as the location for one of its first flagship stores in Western Europe was a natural fit and reflects the speed at which the brand is growing within Europe and beyond.
The flagship restaurant in Rome marks a significant step in KFC’s broader strategy to accelerate its presence across Europe. Following the successful launch of its distinctive restaurant in Prague last year, KFC continues its expansion with plans to open more flagship locations in key European cities over the next few years.
This approach is based on the vision of consolidating KFC as one of the leading brands in the quick-service restaurant sector, which already boasts more than 2,200 restaurants in 40 countries across Europe, and emphasizes iconic locations that reflect the original spirit of each city. As part of its ambitious growth plan, KFC aims to double the number of restaurants on the continent over the next five years and strengthen its commitment to the community, sustainability, and offering exceptional dining experiences.
We are thrilled to bring our most modern and ambitious flagship restaurant to Rome, and right next to the Trevi Fountain! This opening marks a significant milestone in our goal of establishing KFC as a leading brand in Europe and reflects our strategic focus on iconic locations that connect history with modern interests, ” said Dhruv Kaul, CEO of KFC EMEA.
Spanning nearly 1,000 square meters across two floors, Rome’s new flagship restaurant will be KFC’s largest and one of its most technologically advanced in Europe to date. It blends Roman heritage with cutting-edge design, sustainability, and technology. Located just steps from the world-famous Trevi Fountain, this restaurant is one of the first in Europe to offer KWENCH by KFC, featuring a new range of specialty beverages and a unique digital environment that invites customers to engage with the brand in exciting new ways.
The restaurant’s unique architectural concept pays homage to Rome’s rich heritage while incorporating contemporary trends. Its thoughtfully designed interiors and interactive spaces invite customers to engage with the KFC brand in fresh and exciting ways. The new flagship restaurant in Rome is a cornerstone of KFC’s broader vision to redefine the fast-food experience in Europe, blending tradition and modernity to delight both loyal brand enthusiasts and new customers.
About KFC
KFC, a Yum! Brands Inc. company, is the world’s leading restaurant chain serving fried chicken, with a long history of success and innovation. It all began with Colonel Harland Sanders, the brand’s founder, who invented the original recipe, with its inimitable secret blend of herbs and spices that is still prepared today and characterizes the brand.
Every day, in more than 30,000 restaurants in over 145 countries, KFC chefs prepare fresh chicken, coat it by hand, and carefully follow every step, from breading to cooking, to obtain an aromatic and irresistible product.
Yum! Brands Inc. also includes the Pizza Hut, Taco Bell , and The Habit Burger Grill brands. It has more than 53,000 restaurants in over 155 countries. Yum! Brands is one of the world’s largest restaurant companies. www.kfc.it
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