JCPenney Unveils ‘More Holiday, Bigger Savings’ with New Products and Partnerships

This holiday season, JCPenney is bringing even more joy to America’s diverse working families by offering an exciting array of trend-forward merchandise, new partnerships, exclusive collaborations, and in-store experiences—all while providing bigger savings. Following a $1 billion reinvestment, including the relaunch of its loyalty program, JCPenney is ready to deliver its most rewarding holiday shopping experience yet.

“We’re thrilled about the holiday merchandise lineup this year and are ready to be the ultimate destination for holiday joy,” said Michelle Wlazlo, Chief Merchandising and Supply Chain Officer for JCPenney.

Uplifting Finds and Nostalgic Favorites

Holiday shoppers are seeking meaningful gifts and experiences that lift the spirit, from self-care products to comforting luxuries. JCPenney’s seasonal offerings include a variety of fashionable and classic items, starting with the return of Martha Stewart’s beloved brand with The Martha Stewart Holiday Collection. Featuring cozy quilts, bath essentials, and new kitchenware, this collection is perfect for holiday hosting and gifting. Other kitchen favorites include brands like Cuisinart, Keurig, and Calphalon, along with trendy gadgets like the Ninja Blast Portable Blender.

JCPenney will also offer nostalgic gifts like retro arcade games, s’more makers, and its iconic Snow Globe giveaway, making its return for the first time since 2015. The collectible, featuring one of the holiday season’s favorite movie characters, will be available exclusively in stores starting on Black Friday.

The retailer also offers a wide range of popular brands including Adidas, Puma, Levi’s, and Dickies, as well as official sportswear from the NFL, MLB, NHL, and PGA, including team overalls and onesies.

A special holiday collaboration with HARIBO® will launch on November 7, bringing comfy styles for teens, kids, and young adults in bold holiday colors featuring the famous Goldbear.

“We’re proud to offer fashionable, quality holiday items at affordable prices, making JCPenney a true one-stop shop for holiday joy,” said Wlazlo.

Incredible Savings All Season Long

JCPenney’s “Gotta Have It” pricing guarantees customers everyday savings, with discounts reaching up to 75% on fine jewelry, 50% off Levi’s for the entire family, and special promotions on Disney toys and apparel. Holiday deals will start early, with exclusive Black Friday access from November 8-10, and continue through December 1.

Black Friday shoppers can snag even more deals, including women’s and men’s fashion discounted up to 60% and boots for just $19.99. The day will feature exclusive deals available in-store at 5 a.m., 9 a.m., 1 p.m., and 5 p.m., including special items like a Golden Tote offering savings throughout the holiday season.

JCPenney is also adding excitement for football fans with its “Really Big Deal” campaign, announcing new offers during each football game on Prime Video through December 26.

“We’re focused on providing real value, from real fashion to quality gifts, making holiday dreams attainable for our customers,” said Marc Rosen, President and CEO of JCPenney.

Beauty and Self-Care Moments

In JCPenney Beauty, customers will find exclusive beauty brands and products, including the highly anticipated Messi the Fragrance gift set. There will also be special in-store beauty experiences such as SimStyled by renowned hairstylist Larry Sims, launching on November 18. Customers can enjoy texture-inspired styles using Flawless by Gabrielle Union products, with services available in select salon locations.

Additionally, JCPenney will offer the Johnny Wujek Celebrate Collection, available starting November 1, bringing celebrity-inspired style to holiday events.

Convenient Shopping Options

JCPenney’s focus on convenience includes free shipping on online orders over $49 and same-day in-store pickup. Customers can also enjoy a revamped JCPenney Rewards program that doubles the points earned, offering rewards like a $10 CashPass for every 200 points.

Giving Back to Communities

This holiday season, JCPenney is committed to supporting local communities with over $1 million in grants to charities chosen by each store. These grants will fund organizations like the Boys & Girls Club, United Way, Big Brothers Big Sisters, and the YMCA, further investing in America’s working families.

JCPenney’s holiday offerings promise an abundance of joy, savings, and convenience, making this season brighter for all.

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