Igloo, the company behind the iconic Little Playmate cooler, has just unveiled an exciting new initiative: Igloo Custom, a personalization program that allows customers to design their own coolers and drinkware with custom graphics, text, and photos. For the first time ever, fans of the brand can transform it’s most beloved products into personalized creations that reflect their unique personality, interests, or even business branding.
A Long-Awaited Option for Igloo Fans
For decades, It has been a household name when it comes to coolers. The company’s Little Playmate, first launched in 1971, is one of the most recognizable coolers on the market. With its compact design and distinctive tent-shaped lid, the 7-quart Playmate has been a go-to for beach trips, lunch breaks, and road adventures.
Now, through this, customers can fully personalize this classic cooler — a feature that has been highly requested by longtime fans.
“As The Cooler Brand, we’re incredibly excited to launch and give our customers the ability to personalize their products in ways they’ve never been able to before,” said Jeff Diamond, Head of Product Development. “The option to customize our world-famous Playmate cooler has been one of the most requested features from customers, and it’s thrilling to finally offer this alongside our fan-favorite drinkware options. With this, you’re not just making it yours — you’re making it cooler.”
Customizing the Little Playmate: More Than Just a Cooler
The centerpiece of the new customization program is the Little Playmate cooler, available for personalization starting at $54.99. Customers can choose from a range of base colors and then upload or design custom decals to apply to all four sides of the cooler’s lid, transforming the classic Playmate into a one-of-a-kind product.
The customization platform offers:
- Font and pattern templates
- The ability to upload personal photos, logos, or graphics
- Tools to scale, move, and position images
- A user-friendly interface for previewing the final product
Whether it’s for a unique gift, a company promotion, or just adding personal flair, the Little Playmate becomes a canvas for creativity while still maintaining the durability and function it’s known for.
Custom Drinkware That’s Anything But Ordinary
In addition to coolers, it also includes three drinkware options, all made from vacuum-insulated stainless steel and designed to keep beverages hot or cold for hours. Each style is available with two types of personalization: laser-etched text/images or full-color wrap-around printing.
Here are the available models:
- 16 Oz Can – Starting at $22.99
- 20 Oz Flip ‘n’ Sip Tumbler – Starting at $24.99
- 32 Oz Flip ‘n’ Sip Travel Mug – Starting at $34.99
What sets it’s drinkware customization apart from many competitors is the wrap-around color print feature available on the 16 Oz Can and 20 Oz Tumbler. Customers can upload high-resolution graphics, images, or custom artwork and position them precisely on the product’s surface. This feature allows for high-impact, full-color designs, ideal for businesses, teams, or anyone who wants to stand out.
The laser-etching option, available on all three styles, lets users engrave names, monograms, logos, or personal designs in either horizontal or vertical layouts, giving a sleek and professional finish to the drinkware.
A Standout in a Crowded Customization Market
While many brands offer customization on bottles and mugs, Igloo Custom distinguishes itself with the level of personalization available — especially on the Little Playmate cooler. Most cooler brands limit customization to name tags or stickers, but it’s program goes much further, letting customers cover the cooler lid on all four sides with their own designs.
This not only provides a fun way to express individual style, but also makes it a great option for:
- Corporate gifting and branding
- Team or club events
- Special occasions like weddings or birthdays
- Holiday presents with a personalized touch
Combined with a durable design and affordable pricing, the line elevates functional gear into stylish, personal accessories.
Where to Order and How It Works
To explore the new customization options, users can visit the website, where the design process begins with selecting a product. The online interface walks users through:
- Choosing a base color
- Uploading or designing images and text
- Placing and scaling designs on the product
- Previewing the final creation before placing an order
Products are then printed and shipped directly to the customer, typically within a few business days.
Coolers Get Personal
With the launch of this, the iconic cooler brand continues to innovate while staying true to its legacy. By giving customers the ability to personalize the legendary Playmate cooler and select drinkware, it opens up a new world of creative expression.
Whether you’re designing your next cooler for a weekend getaway, a wedding favor, or a company retreat, Igloo Custom gives you the tools to “make it cooler” — your way.
Make it cooler. Design your Little Playmate and drinkware.
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About Igloo:
Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best-in-class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple.
As we approach our next century, Igloo is 1,200 employees strong. We are proud to call—a 1.8-million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at thousands of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world.
And through it all we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create and make it easier for you to get out, work hard and play even harder.
