Tractor Supply Company, the leading rural lifestyle retailer in the U.S., has introduced its new Hometown Heroes program today, aimed at honoring military service members, veterans, and first responders, including law enforcement, firefighters, and emergency medical technicians. This initiative consolidates Tractor Supply and Petsense by Tractor Supply’s ongoing support for Hometown Heroes through donations, biannual discounts, designated parking spots at stores, volunteer initiatives, and backing for veteran Team Members. Central to the program is a special Hometown Heroes benefit as part of the Neighbor’s Club loyalty program.
To mark the launch, Tractor Supply and the Tractor Supply Company Foundation are pledging $1 million to organizations that aid Hometown Heroes. Additionally, the company is rolling out a Hometown Heroes spotlight series to showcase customers and Team Members who embody the program’s values.
Colin Yankee, Tractor Supply’s Executive Vice President and former U.S. Army Captain, commented, “As a veteran and son of a police officer, I deeply value Tractor Supply’s commitment to honoring these heroes who protect and serve our country and communities with selfless dedication.” The Neighbor’s Club Hometown Heroes Benefit offers significant perks to military service members, veterans, and first responders, including top-tier Preferred Plus Neighbor status with benefits like 2% back on purchases, free shipping on orders over $29, and special discounts on holidays like the Fourth of July and Veterans Day, among others.
The Hometown Heroes program stands out for its inclusive everyday savings and benefits, accessible through Neighbor’s Club membership and ID verification through ID.me. On June 26, Tractor Supply and its Foundation will announce the distribution of their $1 million donation across 10 organizations supporting these vital community groups, underscoring their ongoing commitment to Hometown Heroes causes.
For more information on Tractor Supply’s initiatives supporting military service members, veterans, and first responders, please visit TractorSupply.com/honoringheroes.
