Homeland Stores Expands Online Prepared Foods Selection with Local Express E-Commerce Integration
HAC, Inc., the parent company of 74 supermarkets across Oklahoma, is taking a significant step toward enhancing its digital food service capabilities. The company is rolling out Local Express’s Made-to-Order omnichannel solution at 36 Homeland stores and 11 United locations. This strategic move is aimed at modernizing the retailer’s prepared foods, catering, and food service operations, making it more convenient than ever for customers to shop for fresh, customized meals online.
With the new platform, Homeland shoppers can now easily place and customize orders for a variety of prepared food offerings. These include holiday family meals, party trays, vegetable and seafood platters, butcher bundles, and other made-to-order food options. By integrating Local Express’s technology, Homeland is streamlining its digital ordering process, allowing customers to shop from the comfort of their homes or offices while ensuring a smooth and efficient experience.
Enhancing Customer Convenience with a User-Friendly Digital Solution
Recognizing the growing demand for convenient shopping experiences, HAC, Inc. is leveraging Local Express’s cutting-edge e-commerce technology to enhance its customer service capabilities. The system enables shoppers to schedule pickups, personalize their orders, and receive tailored recommendations based on their preferences.
“Partnering with Local Express allows us to offer a user-friendly digital solution that enhances convenience for both our guests and store teams,” said Tom Dahlen, CEO of HAC, Inc. “Customers can easily schedule pickups, customize orders, and receive personalized recommendations. With e-commerce, curbside pickup, delivery, and made-to-order catering, we’re committed to providing unmatched ease and service in our market.”
Optimizing Operations for Greater Efficiency
Beyond improving customer convenience, the Local Express system offers significant operational advantages for Homeland. The technology helps optimize inventory management and labor resources, ensuring that the retailer can efficiently handle customer orders while reducing waste and overhead costs. This results in a more streamlined ordering and fulfillment process, benefiting both the store and its shoppers.
Additionally, Local Express is providing hands-on, on-location training for store staff, ensuring a seamless transition from the retailer’s existing e-commerce system. This comprehensive training program is designed to equip employees with the knowledge and skills necessary to operate the new platform efficiently while delivering top-tier service to customers.
Driving Competitive Differentiation Through Digital Food Service
The integration of Local Express’s Made-to-Order omnichannel solution underscores Homeland Stores’ commitment to staying ahead in the competitive supermarket industry. In a market where convenience and digital engagement are key drivers of customer loyalty, Homeland’s investment in modern food service technology positions the retailer as an innovator in the space.
“Homeland Stores is a great example of an innovative supermarket operator that sees the importance of foodservice as a critical point of competitive differentiation,” said Bagrat Safarian, CEO of Local Express. “Our Made-to-Order omnichannel solution allows the chain’s customers to order and customize prepared foods online without any friction. It also improves the speed and accuracy of order taking, enhances resource allocation, and integrates with their existing POS system for better business management.”
Expanding E-Commerce Capabilities to Meet Consumer Demand
As online grocery shopping continues to grow, supermarkets are seeking ways to enhance their digital platforms to cater to evolving consumer preferences. Homeland’s adoption of Local Express’s solution reflects the retailer’s ongoing commitment to embracing technological advancements that improve the shopping experience.
The new system not only offers a seamless way for customers to purchase fresh and customized prepared foods but also strengthens Homeland’s ability to compete in an increasingly digital retail environment. The convenience of ordering online and scheduling pickups or deliveries aligns with modern shopping trends, where flexibility and time savings are top priorities for consumers.
The Future of Homeland’s Digital Food Services
Homeland’s investment in digital ordering and food service modernization is expected to set a new standard for grocery retailers in the region. As the platform continues to roll out across additional locations, customers can look forward to an even more enhanced shopping experience with greater customization, efficiency, and convenience.
By integrating Local Express’s Made-to-Order solution, Homeland is not only improving its prepared foods offerings but also reinforcing its position as a leader in customer-centric grocery retail. The combination of technology-driven efficiency and a commitment to high-quality service ensures that Homeland remains at the forefront of the evolving supermarket landscape.
