HelloFresh, the renowned meal kit company, has partnered with Colavita, the esteemed family-owned Italian specialty products company, to introduce a captivating new culinary journey: Ciao, Italia. This limited-time recipe series promises the authentic flavors of Italy, crafted with fresh, specialty ingredients that transport your taste buds to various regions of Italy, all from the comfort of your kitchen. Recent survey data underscores the growing trend of “traveling through food,” with a majority of Americans expressing interest in experiencing global cuisines at home.
The Ciao, Italia menu, featuring select Italian ingredients from Colavita, offers a rotating selection of six tantalizing recipes, each capturing the essence of Italian gastronomy. From Molise-Style Sausage & Broccoli Penne to Neapolitan Aglio e Olio Chicken & Pasta, these dishes promise to delight discerning palates with their authenticity and flavor.
In addition to these new recipes, HelloFresh presents the Dinner all’Italiana Feast in a Box—a comprehensive bundle enabling home cooks to host an authentic Italian dining experience. Priced at $89.99 and available from June 23 to July 14, this feast includes a curated selection of antipasti, primi, secondi, contorni, and a sweet finale of mini chocolate bundt cakes.
Michelle Doll Olson, Senior Culinary Development Manager at HelloFresh US, expresses excitement about the partnership with Colavita, ensuring that each recipe embodies the finest Italian ingredients, inviting customers to explore Italy’s culinary heritage from their own kitchens.
Giovanni Colavita, CEO of Colavita, echoes this sentiment, emphasizing their commitment to sharing premium Italian pantry staples and heritage with home cooks nationwide.
The collaboration between HelloFresh and Colavita not only celebrates Italian cuisine but also reveals Americans’ deep affinity for Italian culture and culinary traditions. From a passion for pasta to an appreciation for the art of slow cooking and savoring meals, the allure of Italian food and lifestyle captivates the American palate.
For those intrigued by the findings or eager to embark on their Italian culinary adventure, visit www.hellofresh.com to learn more or place an order.
(Data source: Survey conducted by Talker Research on behalf of HelloFresh, April 26 to May 3, 2024, with a panel of 2,000 general population Americans ages 18+.)
