Grit Meets Glamour: Wrangler® X Lainey Wilson Collaboration Celebrates Western Icons

As part of an exciting multi-year partnership, Wrangler® has unveiled its highly anticipated apparel collaboration with country music superstar Lainey Wilson, marking the first-ever fashion line for the Grammy-winning artist. Lainey Wilson, a next-generation country icon, infuses her creative energy with Wrangler’s deep Western heritage, offering consumers a vibrant blend of contemporary cowgirl fashion.

“Like the lyrics of my songs, these clothes tell my story, with a little bit of grit and a little bit of grace,” shared Lainey Wilson. “I believe my fans will instantly connect with my personality in this collection. It’s a meaningful way to stay close to the people who bring me joy and strength. When girls and women wear these Wranglers, I want them to feel empowered, as if they can achieve anything they set their minds to. Wrangler has been a constant in my life, and I hope my fans find their own story within mine through this collection.”

Following a landmark year in which Wilson won the Grammy for Best Country Album, she continues to be celebrated for reinterpreting country music by blending a retro vibe with a modern twist. The Wrangler x Lainey Wilson Collection captures that spirit in its fashion—fusing heritage designs with vintage charm and modern feminine silhouettes to both honor and redefine the Western aesthetic.

“This collection merges contemporary style with classic Western influences,” said Vivian Rivetti, Vice President of Design at Wrangler. “Lainey was involved in every aspect of the design process. From the curve-hugging fits to luxurious embellishments, her iconic style and the energy she brings to the stage are reflected in each piece.”

Signature items in the collection include Wilson’s famed bell-bottom jeans, now enhanced with statement patchwork, bold stripes, and unique flock embellishments. Other highlights feature trucker jackets and flares in “storyteller” denim, showcasing personal illustrations from Wilson’s life, including her Louisiana farm roots, her guitar, and her French bulldog.

A standout piece is the bright striped “Rodeo Ben” sherpa coat, inspired by an original design from Wrangler’s historic archives. Western-style shirts also receive a Lainey Wilson makeover, boasting rainbow prints, fringing, and turquoise snap details. The collection also debuts a new boot hugger jeans fit, offering a streamlined take on the classic bootcut style.

Personal touches, such as the name of Wilson’s family farm and references to the age when she wrote her first song, are sprinkled throughout the collection. Track titles from her music and her signature phrase, “thank ya friend!” are embroidered on select pieces, adding an intimate connection for fans.

The collection includes apparel for girls as well, featuring printed tees and “storyteller” trucker jackets, allowing younger fans to embrace the Lainey Wilson style.

Shot on location by renowned photographer Zoey Grossman, the campaign for the Wrangler x Lainey Wilson Collection embodies the bold energy Wrangler brings to its female consumers.

The Wrangler x Lainey Wilson Collection is available on Wrangler.com and at select retailers nationwide, with prices ranging from $40 to $150. For more updates on the Wrangler brand and upcoming collections, follow @wrangler.

About Wrangler

Wrangler®, part of Kontoor Brands (NYSE: KTB), has been an icon of authentic American style for over 77 years. With deep roots in the Western lifestyle, Wrangler is dedicated to delivering top-quality, timeless designs. Its collections for men, women, and children offer a blend of comfort and strength, inspiring all who wear them to tackle life’s challenges with confidence. Wrangler products are available worldwide, from flagship stores in Fort Worth and Greensboro to department stores, mass retailers, specialty shops, Western outfitters, and online. For more information, visit Wrangler.com.

About Lainey Wilson

Lainey Wilson, the reigning CMA and ACM Entertainer of the Year, has captivated country music fans and industry insiders alike. Following her Grammy® win for Best Country Album with Bell Bottom Country, she released her follow-up album WHIRLWIND on August 23, debuting at #8 on the Billboard 200 chart. Known for blending genres while staying true to her Western roots, Wilson continues to push creative boundaries as both a singer and songwriter.

A prolific artist, Wilson has achieved seven No. 1 hits, including “Watermelon Moonshine” and the 2x Platinum Certified “Heart Like A Truck,” alongside award-winning collaborations with artists like Cole Swindell, Jelly Roll, and HARDY. She also made her acting debut in Yellowstone and will return for its final season.

Wilson’s performances have wowed audiences across sold-out shows in the U.S., Australia, and Europe, as well as at major festivals like Stagecoach and Lollapalooza. This fall, she embarks on her “Country’s Cool Again” North American tour.

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