GrabAGun Becomes First Major Firearms Retailer to Accept Bitcoin Payments
GrabAGun Digital Holdings Inc. (“GrabAGun” or the “Company”) (NYSE: PEW), an online retailer of firearms, ammunition and related accessories, today announced that the Company has begun accepting cryptocurrency payments on GrabAGun.com. To our knowledge, GrabAGun is the first major firearms retailer to support Bitcoin (BTC), USD Coin (USDC), and Tether (USDT). The new payment options further cement GrabAGun’s position as the industry’s most forward-thinking and technology-focused platform.
This strategic initiative reflects GrabAGun’s commitment to modernizing the digital purchasing experience for firearms enthusiasts and attracting younger, digitally native consumers who represent a growing segment of the firearms market. By expanding available payment options, GrabAGun underscores its long-term vision to continue to build a modern, scalable digital commerce platform designed for the next generation of firearms consumers.
Adding cryptocurrency payment options is a direct response to the growing demand from our customers for more flexible and modern payment solutions, and it demonstrates our unwavering commitment to innovation and providing the most advanced, customer-centric platform in the firearms industry,” said Marc Nemati, Chief Executive Officer of GrabAGun. “By embracing crypto payments, we are leading the industry in technological advancement while maintaining regulatory compliance and rigorous privacy standards. Furthermore, the cryptocurrency demographic, which is predominantly younger, tech-savvy consumers, represents exactly the digitally native audience we are strategically targeting as we expand our market reach and deepen engagement with the next generation of firearms enthusiasts.
Today’s announcement exemplifies GrabAGun’s ability to drive meaningful innovation while maintaining regulatory excellence which is a critical differentiator in the firearms industry. The Company’s robust compliance infrastructure, which already enables seamless logistics and efficient regulatory adherence, will extend to cryptocurrency transactions without compromising security or legal obligations.
Nemati concluded, “Our customers have consistently requested more payment flexibility and cutting-edge solutions. By accepting Bitcoin, USDC and USDT, we are positioning ourselves at the forefront of digital payments and taking another step in our mission to revolutionize how Americans exercise their Second Amendment rights through seamless, modernized eCommerce experiences.
Cryptocurrency payments are now available across GrabAGun’s catalog, providing a streamlined crypto checkout experience that delivers the speed, security, and compliance required for regulated commerce. These payment options provide customers with additional flexibility while maintaining the same reliability and compliance standards as traditional payment methods.
For detailed information on cryptocurrency payment options and checkout procedures, please visit the GrabAGun blog post announcing this new feature at https://grabagun.com/blog/2025/12/grabagun-now-accepts-bitcoin-at-checkout/ or experience crypto payments firsthand at GrabAGun.com.
About GrabAGun
We are defenders. We are sportsmen. We are outdoorsmen. We believe that it is our American duty to help everyone, from first-time buyers to long-time enthusiasts, understand and legally secure their firearms and accessories. That’s why our arsenal is fully packed, consistently refreshed, and always loaded with high-quality affordable firearms and accessories. Industry-leading brands that GrabAGun works with include Smith & Wesson Brands; Sturm, Ruger & Co.; SIG Sauer; Glock; Springfield Armory; and Hornady Manufacturing, among others.
GrabAGun is a fast growing, digitally native eCommerce retailer of firearms and ammunition, related accessories and other outdoor enthusiast products. Building on its proprietary software expertise, GrabAGun’s eCommerce site has become one of the leading firearm retail websites. In addition to its eCommerce excellence, GrabAGun has developed industry-leading solutions that revolutionize supply chain management, combining dynamic inventory and order management with AI-powered pricing and demand forecasting. These advancements enable seamless logistics, efficient regulatory compliance and a streamlined experience for customers.
Source link:https://www.businesswire.com/
