The latest report, “Germany B2C E-Commerce Market Insights & Online Payment Trends 2024,” is now available on ResearchAndMarkets.com. Here’s a summary:
Germany’s retail sector is projected to exceed EUR 600 billion in 2024, with online sales contributing over 13%, reaching double-digit billions. By 2027, retail e-commerce sales are expected to surpass EUR 100 billion.
Social commerce, particularly on platforms like Instagram and TikTok, is significantly influencing consumer engagement in Germany. Despite its potential, many companies have yet to fully leverage social commerce, presenting opportunities for increased customer engagement and market presence.
Payment trends in B2C e-commerce are evolving rapidly. In 2023, PayPal and payment by invoice dominated, but real-time transactions are expected to surge, reaching over 3 billion transactions by 2026. However, the increasing volume of transactions also brings challenges, with over half of online merchants reporting increased B2C e-commerce fraud in 2023, highlighting the importance of enhanced security measures.
In 2023, fashion led the B2C e-commerce market in Germany, capturing over 20% of sales, while the FMCG sector is poised for significant growth in 2024. Amazon.de maintained its dominance as the top B2C e-commerce site, with Temu emerging as a strong competitor due to aggressive marketing strategies and competitive pricing.
Key questions covered in the report include forecasts for retail e-commerce sales and real-time transactions, leading payment methods, and insights into consumer behavior and market dynamics.
The report provides comprehensive coverage of key topics, including management summaries, market overviews, social commerce trends, online payments, cross-border commerce insights, delivery market analysis, product category breakdowns, and an overview of key players in the B2C e-commerce landscape.
For more detailed information, visit the report page on ResearchAndMarkets.com: [link].
