Fresh Del Monte Celebrates International Pineapple Day with Survey Results and “You’re Welcome™” Campaign Launch
In honor of International Pineapple Day, Fresh Del Monte Produce, a global leader in pineapple production, distribution, and marketing, unveils findings from a recent survey showcasing Americans’ fondness for pineapples. The survey, conducted by Pollfish among 3,000 participants, highlights pineapples as a favorite fruit in the U.S., surpassing apples, bananas, and oranges due to their delightful taste. However, it reveals that nearly 60% of consumers are uncertain about selecting a ripe pineapple in stores.
Fresh Del Monte has significantly contributed to the rise in pineapple consumption per capita, which has more than doubled in the last two decades. This growth is supported by the company’s introduction of innovative pineapple varieties such as Del Monte Gold® Extra Sweet, Pinkglow®, Honeyglow®, Del Monte Zero™ (carbon-neutral certified), and Rubyglow®.
Survey Highlights:
- 58% of respondents enjoy pineapples several times a month, reflecting a shift from luxury to everyday enjoyment.
- Insights include consumer preferences for pineapple consumption methods and awareness of its health benefits.
- Tips on selecting and storing ripe pineapples are shared, emphasizing their freshness and nutritional value.
To mark International Pineapple Day, Fresh Del Monte launches the “You’re Welcome™” campaign in North America. This initiative celebrates pineapple’s sweetness while honoring Fresh Del Monte’s legacy as a pioneer in revolutionizing pineapple consumption and setting high standards for quality and innovation. The campaign features engaging social media content, unique recipes, and nationwide advertising across various platforms.
Melissa Mackay, Vice President of Marketing, North America at Fresh Del Monte, states, “The ‘You’re Welcome™’ campaign invites pineapple enthusiasts to discover Fresh Del Monte’s leadership and innovation in pineapple consumption since the 1990s.”
Fresh Del Monte remains committed to sustainability through initiatives like emission reduction, waste reduction, and regenerative agriculture, ensuring a brighter future for global agriculture.
For more information, visit www.freshdelmonte.com and follow Fresh Del Monte Produce on Facebook, Instagram, and TikTok for campaign updates and giveaways.
