Strategic acquisition expands Curated Events’ luxury event portfolio with Casa de Perrin’s renowned tabletop design expertise.
Exit Partners, a boutique investment banking and M&A advisory firm focused on founder-led businesses, has announced its role as the exclusive sell-side advisor to Casa de Perrin in the company’s strategic sale to Curated Events. The transaction represents a significant milestone for both organizations and underscores the growing demand for premium experiential event brands in the luxury hospitality and event services market.
Founded in Los Angeles by Diana and Josh Perrin, Casa de Perrin has become one of the most influential and recognizable luxury tabletop and event brands in the United States. Over the years, the company has built a reputation for redefining tabletop presentation and elevating event aesthetics into a central creative element of the luxury event experience. Its carefully curated collections, artistic presentation styles, and commitment to exceptional client experiences have made Casa de Perrin a preferred partner for elite event planners, celebrity clientele, luxury weddings, and high-profile corporate gatherings nationwide.
The acquisition by Curated Events marks a strategic step forward for Casa de Perrin as it seeks to expand its national presence while preserving the design-led identity that has made the brand distinctive within the industry. Through the partnership, Casa de Perrin will gain access to Curated Events’ growing national infrastructure and integrated platform capabilities, creating opportunities to reach new markets and broaden its service offerings across the country.
Jon Mueller, Managing Partner of Exit Partners, described Casa de Perrin as a unique and highly valuable asset within the specialty tabletop and luxury event space. According to Mueller, the firm designed and executed a confidential and highly targeted process focused on positioning the company not simply as a successful business, but as a culturally influential brand with long-standing relationships and deep creative credibility within the luxury events sector.
We viewed Casa de Perrin as a trophy asset within its specialty,” Mueller explained. “Diana and Josh built an iconic company that carries enormous cultural relevance within the luxury events industry. Our objective was to identify a strategic partner that recognized not only the company’s financial performance, but also the creative legacy, industry relationships, and brand identity that made Casa de Perrin exceptional.”
Mueller noted that Curated Events quickly emerged as the ideal strategic fit. The acquiring company demonstrated a strong understanding of the importance of maintaining the founders’ creative vision while also providing the operational scale and infrastructure needed to support long-term national growth. He emphasized that the transaction was carefully structured to ensure the preservation of the brand’s boutique identity and high-touch client experience.
Founded with a passion for design and elevated entertaining, Casa de Perrin has spent years cultivating a distinctive aesthetic that blends artistry, luxury, and innovation. The company’s inventory and design capabilities have transformed tabletop décor into a focal point of sophisticated events, allowing planners and clients to create highly personalized experiences. From luxury weddings and celebrity celebrations to major corporate events and exclusive social gatherings, Casa de Perrin’s work has consistently set industry trends and inspired designers across the country.
The founders credited Exit Partners for guiding them through both the strategic and emotional complexities of the transaction process. Diana Perrin described the experience as highly collaborative and deeply supportive, noting that the advisory team played a critical role in helping the founders navigate every stage of the sale.
While the execution of the process itself was extremely impressive, we came to view Jon as far more than an investment banking advisor,” Diana Perrin said. “He anticipated developments before they occurred, communicated openly and honestly, and helped guide us through what can often be an emotional rollercoaster for founders.”
Josh Perrin echoed those sentiments, describing the overall process as seamless and exceptionally well managed. He emphasized the confidence and trust the founders developed throughout the engagement and expressed enthusiasm about the company’s future under the new partnership structure.
It was perfect, and that’s not something I say often,” Josh Perrin stated. “We are incredibly happy that we chose Exit Partners to represent us. They have my highest recommendation.”
Mueller further explained that one of the key objectives during the transaction process was to present Casa de Perrin as more than a traditional event rental business. Instead, Exit Partners focused on communicating the broader story behind the brand — including its influence within the luxury events industry, the loyalty of its client base, and the unique creative philosophy that differentiates the company from competitors.
From our earliest conversations with Diana and Josh, it was clear this was not a typical founder-owned business,” Mueller said. “The brand holds real influence within the industry. While the company’s financial results were strong, we worked to tell a much richer story than what could simply be captured in a profit-and-loss statement. That positioning generated significant strategic interest.”
He also praised the leadership team at Curated Events, noting the immediate alignment between the two organizations and the positive early integration efforts already underway.
Under the terms of the transaction, Diana and Josh Perrin will remain actively involved in the business as long-term strategic and creative leaders. Their continued leadership is expected to provide continuity across the Casa de Perrin brand, internal team, and customer experience while helping guide future innovation and expansion initiatives.
For Curated Events, the acquisition strengthens its position as a leading national platform within the event services and luxury hospitality space. The company continues to expand through strategic acquisitions and partnerships aimed at creating a fully integrated event solutions platform capable of serving clients across multiple markets and event categories.
Through the transaction, Casa de Perrin will now have access to Curated Events’ broader portfolio of resources and capabilities, including Skyline Tent Company, See-Hear Productions, and Curated Linen Collection. These integrated offerings are expected to create new opportunities for collaboration, operational efficiencies, and enhanced client experiences while enabling Casa de Perrin to maintain its highly curated and design-driven approach.
Industry observers view the transaction as part of a broader trend within the experiential luxury market, where premium event brands are increasingly attracting interest from larger strategic platforms seeking differentiated offerings and creative expertise. As demand for personalized, high-end event experiences continues to grow, companies with strong brand identities and loyal client relationships are becoming particularly attractive acquisition targets.
The partnership between Casa de Perrin and Curated Events reflects this evolving landscape and positions both companies for continued growth in the years ahead. By combining Casa de Perrin’s creative leadership and luxury brand reputation with Curated Events’ operational scale and national reach, the transaction is expected to create meaningful opportunities for expansion while preserving the qualities that originally made the brand successful.
With the founders remaining deeply involved and the support of a larger integrated platform now in place, Casa de Perrin enters its next chapter with the ability to scale its influence nationally while continuing to deliver the elevated design experiences that have defined the company since its founding.
About Exit Partners
Exit Partners is a boutique mergers and acquisitions advisory firm that represents private businesses in strategic transactions and liquidity events. The firm specializes in helping business owners maximize value through highly customized positioning, disciplined process execution, and access to strategic and financial acquirers nationwide.
About Casa de Perrin
Founded in 2012 and headquartered in Los Angeles, Casa de Perrin is a premier luxury tabletop curation and design company serving the high-end events market nationwide. The company has an extensive luxury tabletop rental collection and is trusted by many of the nation’s leading planners, designers, and luxury hospitality clients.
About Curated Events
Curated Events is a national luxury event rental and production company delivering integrated, design-forward event experiences across the United States through its family of brands and operating divisions. It is a portfolio company of MRE Capital, a diversified private investment firm based in Annapolis, MD.
