The beauty giant strengthens its brand leadership team with strategic executive appointments to drive growth and innovation.
The Estée Lauder Companies Inc,today announced several leadership appointments across its brands, following the upcoming retirement of Sandra Main , global president of La Mer and Skin Care Brands.
Justin Boxford will assume the new role of global president of Luxury Beauty Brands, expanding his responsibilities to include La Mer, in addition to Estée Lauder, AERIN, Darphin Paris and Lab Series.
Justin has extensive experience at La Mer, a brand he led from 2017 to 2022, before taking the helm at Estée Lauder. During his tenure, he expanded and diversified La Mer’s product portfolio, strengthened its positioning as a luxury brand, and consolidated its presence on digital and omnichannel platforms. La Mer is currently the world’s number one luxury skincare brand. In his new role, Justin will lead the La Mer team to continue building on the strong foundation established by Sandra and guide the brand into its next phase.
Erica Kwok will be named senior vice president and general manager of Estée Lauder, the Company’s flagship brand, whose portfolio includes skin care, makeup and luxury fragrances, and reaches consumers in more than 150 countries.
With over 20 years of experience in the beauty industry, including 15 years with Estée Lauder, Erica brings a strong combination of strategic vision, operational excellence, and global market expertise to the role. She joined the Global Brand team from Asia/Pacific in 2021 and, for the past several years, has led Marketing, Product Development, and Global Growth in an expanded role, contributing to a more integrated approach to the brand’s key growth drivers. She also played a pivotal role in recent launches, including Double Wear and Glimmer. Erica will work closely with Justin as he guides Estée Lauder into its next phase.
Magalie Parksuwan will continue to serve as Senior Vice President and CEO of La Mer, reporting directly to Justin. She will also oversee Darphin Paris and Lab Series, supporting Pierre-Olivier Garcin, Senior Vice President and CEO of Darphin Paris and Lab Series.
Magalie has extensive experience building global luxury brands in the skincare, fragrance, and makeup categories, as well as a deep understanding of consumers and distribution channels in key markets. Her strategic vision, creativity, and passion for luxury position her to lead La Mer into its next phase of growth, while continuing to strengthen the global presence of Darphin Paris and Lab Series.
These appointments reflect the extraordinary strength of our leadership team and our unwavering commitment to developing world-class talent within the Company,” said Jane Hertzmark Hudis , Executive Vice President and Chief Brand Officer of The Estée Lauder Companies. “Justin, Erica, and Magalie each bring unique experience, a proven track record of leadership, and a deep passion for our brands. Together, they will continue to build upon the strong foundation of these businesses, drive growth and innovation, and position our brands for long-term success.”
About The Estée Lauder Companies:
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and distributors of quality skin care, makeup, fragrance, and hair care products, and is responsible for some of the world’s leading luxury and prestige brands. The Company’s products are marketed in approximately 150 countries and territories under brands such as Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, which includes The Ordinary, NIOD, Avestan, and Loopha, as well as Balmain Beauty.
The original text in the source language of this press release is the official, authorized version. Translations are provided for convenience only and should be compared to the source language text, which is the only legally binding version.
