Today, The Duckhorn Portfolio announced the expansion of its distribution agreements with Johnson Brothers. This move marks the second phase of a strategic evaluation aimed at enhancing the company’s wholesale distribution network across the United States. The objective is to drive profitable growth by significantly increasing focus and investment in the wholesale channel.
Johnson Brothers will commence distribution of The Duckhorn Portfolio’s wines in their new territory starting later this summer. Deirdre Mahlan, President, CEO, and Chairperson of the company, highlighted the impact of recent acquisitions, including Sonoma-Cutrer, which has bolstered the company’s position as the largest supplier of $15+ wines in the off-premise channel in the United States.
The Duckhorn Portfolio is renowned for its luxury wine offerings, comprising eleven distinguished winery brands such as Duckhorn Vineyards, Decoy, Sonoma-Cutrer, and Kosta Browne. While already partnering with Johnson Brothers in Iowa and West Virginia, these new agreements will expand and optimize their relationship. Upon completion of the transition, Johnson Brothers will handle distribution across Hawaii, Iowa, and West Virginia.
Pete Przybylinski, Executive Vice President and Chief Sales Officer, expressed confidence in Johnson Brothers’ capabilities, emphasizing their motivated team and proven track record in achieving strategic goals. This strengthened partnership is expected to enhance distribution efficiency, extend market reach, and benefit retail and consumer customers across the designated territories.
