Eight Sleep Launches Women’s Sleep Initiative and Debuts Hot Flash Mode
A Bold Commitment to Women’s Sleep Health
Eight Sleep, the world’s first sleep fitness company, has announced the launch of its Women’s Sleep Initiative—a groundbreaking, multi-year effort to improve sleep for women through science, technology, and personalized innovation. This initiative aims to address the historically overlooked challenges women face throughout their sleep journeys, especially during pivotal life stages such as menstruation, pregnancy, and menopause.
As the first major step in this initiative, Eight Sleep is releasing a highly anticipated feature: Hot Flash Mode. Built into the company’s cutting-edge sleep solution, the Eight Sleep Pod, this new mode provides on-demand, rapid cooling to alleviate nighttime hot flashes and help women sleep more comfortably.
The Sleep Gap: Women Underrepresented in Research
Despite the fact that nearly 80% of women experience hot flashes and night sweats during menopause, the female population continues to be underrepresented in clinical sleep studies. Many sleep technologies on the market today are based on data derived largely from male physiology, leading to gaps in performance and personalization for women.
Eight Sleep is working to close that gap by investing in original research, gathering extensive data from women of all ages, and developing AI-driven solutions tailored to women’s evolving biology. The Women’s Sleep Initiative is not a one-off campaign but a long-term strategy to understand and address the unique needs women face in achieving restorative sleep.
“Women’s bodies change dramatically over time, and as wearables become more popular, it’s important to recognize that data is not enough when looking to solve the challenges we encounter during sleep,” said Alexandra Zatarain, Co-Founder and VP of Brand & Marketing at Eight Sleep. “We recognize that it’s time to use technology to solve women’s sleep challenges, and we are starting with hot flashes—one of the most common and disruptive symptoms of menopause.”
Hot Flash Mode: Smart Relief for Nighttime Disruptions
The debut of Hot Flash Mode marks a significant technological advancement in sleep comfort and personalization. This first-of-its-kind feature is designed to rapidly cool the bed in response to a sudden spike in body temperature, a common issue for women experiencing hot flashes during menopause.
The feature is simple and intuitive to use. With just a single tap on the Pod’s embedded button, users can activate immediate cooling, bringing the Pod’s temperature down quickly to counteract the effects of a hot flash. The goal: minimize sleep disruption and restore thermal comfort within minutes.
User Testing Yields Compelling Results
Before releasing Hot Flash Mode to the public, Eight Sleep invited a group of women experiencing menopausal hot flashes to participate in user testing. The feedback was overwhelmingly positive:
- 80% of participants experienced relief within 10 minutes of activating Hot Flash Mode
- 78% said the feature was more effective than any other hot flash relief solution they had tried
- 100% of participants stated they would be disappointed to lose access to the feature
These powerful results confirm not only the feature’s effectiveness but also its emotional and physical impact for women seeking relief from one of menopause’s most frustrating symptoms.
Empowering Women with Sleep Insights
In addition to active cooling, Eight Sleep has added a Hot Flash Report feature in its app. This tool provides a new layer of sleep data specifically designed to help users track the frequency, timing, and intensity of hot flashes throughout the night. By identifying recurring patterns, users can gain deeper insight into their personal sleep disruptions and share this data with healthcare providers for better-informed treatment decisions.
This level of transparency and control empowers women to better manage their sleep, something that has historically been difficult to measure or articulate in clinical settings.
Women’s Sleep Initiative: A New Era in Personalized Wellness
The launch of Hot Flash Mode is just the beginning of Eight Sleep’s broader Women’s Sleep Initiative, which represents a new era of personalized, female-focused sleep solutions.
Key Focus Areas of the Initiative Include:
- Large-scale research: Collecting sleep data from tens of thousands of female users to better understand biological trends and needs across life stages
- New adaptive features: Developing future Pod capabilities to support menstrual cycles, fertility, pregnancy, and menopausal transitions
- Expert collaboration: Partnering with leading sleep scientists, reproductive health professionals, and AI researchers to co-create solutions grounded in rigorous data and real-world experience
“Science has long overlooked the complexity of women’s sleep,” said Nicole Moyen, Ph.D., Senior Director of Science and Clinical Research at Eight Sleep. “We now have the data to start building solutions that reflect how women’s temperature needs shift through life, and we’re continuing to collect more, driven by our commitment to women’s research. This is just the beginning.”
Eight Sleep’s approach is refreshingly proactive—treating women not as an afterthought but as a central focus in product innovation and scientific inquiry.
Redefining the Role of Sleep Technology
Eight Sleep has been at the forefront of sleep fitness for years, with its award-winning Pod technology that offers dynamic thermal regulation, biometric tracking, and smart alarm capabilities. The Pod has helped thousands of users improve their sleep performance through personalized temperature control and actionable insights.
With the addition of Hot Flash Mode and the Women’s Sleep Initiative, the company is pushing the envelope further, proving that sleep technology can be both smart and inclusive. Rather than offering a one-size-fits-all approach, Eight Sleep is developing intelligent, adaptive tools that meet users where they are—especially during times of hormonal change and biological complexity.
Looking Ahead: What’s Next for Women’s Sleep Innovation?
Eight Sleep’s Women’s Sleep Initiative represents more than a product upgrade—it’s a movement toward equity in wellness technology. As more data is collected and AI models improve, future innovations may include features that automatically adjust Pod settings in real time based on hormonal cycles, pregnancy stages, or even perimenopausal transitions.
By focusing on science-backed, real-time solutions, Eight Sleep is building a future where women’s sleep needs are fully supported, understood, and addressed with precision.
Hot Flash Mode, the initiative’s first breakthrough feature, is available to all Eight Sleep members starting July 22, 2025.
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About Eight Sleep
Eight Sleep is the first company to bring sleep fitness to the world by combining technology, physiology, and data to unlock deeper sleep and better health. Its products are trusted by high performers, professional athletes, and health-conscious consumers across the globe. Recognized as one of Fast Company’s Most Innovative Companies in 2019, 2022, and 2023, and twice named to TIME’s “Best Inventions of the Year.” Eight Sleep continues to redefine the future of sleep. Its products are available in over 30 countries at eightsleep.com.
