e.l.f. SKIN has finally unveiled its highly anticipated Bronzing Drops, a nourishing tinted serum that imparts a radiant, sun-kissed glow to the skin. To mark the occasion, the brand has launched the “Peculiar Behavior” campaign, a whimsical portrayal of the fervent excitement within the e.l.f. community whenever new products, particularly those long-awaited, hit the market.
In this light-hearted campaign, actress and activist Jameela Jamil takes on the role of an intrepid explorer, armed with binoculars and a sense of humor, as she ventures into everyday settings to observe the reactions of Homo sapiens to the newly released Bronzing Drops.
Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty, explains, “Bronzing Drops have been the most requested product by our community, and in the spirit of surprising and entertaining them, we’ve let our imaginations run wild.”
Jamil’s expedition leads her to various locales, from a suburban bedroom where a teenager stealthily borrows the serum from her sister, to a bustling airport where travelers sporting the Bronzing Drops exude a fresh, luminous glow. The humorous scenarios also include a home office where a remote worker relies on the Drops to maintain a healthy complexion despite staying indoors for days.
The climax of the campaign occurs when Jamil unveils her own bottle of Bronzing Drops in a city street, inciting a frenzy among passersby eager to get their hands on it. The ad concludes with the tagline, “e.l.f. SKIN Bronzing Drops. Just $12. Go Wild.,” emphasizing the product’s exceptional value.
Directed by Chris Sojka, the film captures e.l.f.’s commitment to quality, affordability, and inclusivity, traits that ignite a passionate response among consumers.
Now available on elfcosmetics.com and select retailers worldwide, including Target and Walmart, e.l.f. SKIN Bronzing Drops come in three shades and are enriched with Vitamin E and sunflower seed oil for nourished, radiant skin. As with all e.l.f. SKIN products, the Drops are free from harmful chemicals and are cruelty-free, vegan, and manufactured in Fair Trade Certified™ facilities.
The “Peculiar Behavior” campaign will be showcased on major streaming platforms like Amazon Prime and YouTube, inviting viewers to indulge in the playful spirit of e.l.f. SKIN’s latest offering.
