E-Commerce Drives Saudi Arabia Personal Grooming Market Growth Through 2030
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Saudi Arabia Personal Grooming Market Shows Strong Growth Outlook Through 2030
A new report titled “Saudi Arabia Personal Grooming Market, By Region, Competition, Forecast & Opportunities, 2020–2030F” is now available on ResearchAndMarkets.com.
The Saudi Arabia personal grooming market was valued at USD 1.05 billion in 2024 and is projected to reach USD 2.23 billion by 2030, expanding at an impressive CAGR of 13.38%. This growth is being fueled by rising disposable incomes, increased awareness of personal hygiene, and a growing preference for high-quality grooming products.
A large and youthful population—particularly Millennials and Generation Z—has become more conscious of personal appearance, boosting demand for advanced and innovative grooming solutions. The influence of social media, international beauty trends, and global influencers is also shaping consumer choices and strengthening brand engagement. Furthermore, increasing urbanization and exposure to international lifestyles are transforming grooming habits among both men and women. The growing presence of international brands and the rapid expansion of online retail platforms have made a wide range of personal grooming products more accessible, accelerating market development.
Key Market Drivers
Rising Working Population
The expanding workforce in Saudi Arabia is one of the major drivers behind the growing demand for personal grooming products. Between 2016 and 2021, the Kingdom experienced the fastest workforce growth among G20 nations. Male participation increased by 1.7%, while female participation rose significantly by 5.5%, supported by Vision 2030 initiatives.
With more women joining the workforce, purchasing power has increased, particularly among young professionals, resulting in a higher demand for premium grooming products. At the same time, changing cultural attitudes have encouraged men to spend more on personal care, viewing grooming as an essential part of professional and social life. The widespread availability of products through e-commerce channels has further strengthened demand, especially among digitally connected, urban consumers.
Key Market Challenges
Strict Regulatory Requirements
One of the main obstacles in the Saudi personal grooming market is its stringent regulatory framework. The Saudi Food and Drug Authority (SFDA) enforces detailed regulations related to product registration, labeling, ingredient safety, testing, and advertising. Companies must also meet halal certification standards, which can extend approval timelines and increase operational costs.
These regulations can pose difficulties for international brands that are unfamiliar with local procedures, often resulting in delayed product launches. Non-compliance may lead to penalties, recalls, or even bans, negatively impacting brands and consumer confidence. Importers must also manage complex customs requirements and licensing procedures, which add to supply chain challenges. Although these measures help protect consumers, they raise the entry barrier for newer and smaller companies, potentially slowing innovation.
Key Market Trends
Digitalization and Rapid E-Commerce Expansion
Digital transformation is significantly reshaping the Saudi Arabia personal grooming industry. According to recent data, the country’s e-commerce market is expected to generate USD 16.53 billion in revenue by 2024, supported by high internet usage and a technologically aware population.
Online platforms have made it easier for consumers to explore and purchase grooming products, ranging from haircare appliances to skincare solutions, often accompanied by personalized recommendations. Many established brands are now combining online and offline strategies to deliver an integrated omnichannel experience. At the same time, smaller and niche brands are using digital platforms to reach broader audiences without needing a strong physical retail presence.
The increased use of mobile applications and digital payment systems has further simplified the shopping process, making e-commerce a major contributor to the market’s continued expansion.
Key Companies Featured in the Report
- Royal Philips NV
- Panasonic Marketing Middle East & Africa FZE
- The Procter & Gamble Company
- Western International Group Ltd.
- Trail LLC
- Dyson Group
- Wahl Clipper Corporation
- Ikonic World
- Alan Truman
- Universal Corporation Ltd.
Market Segmentation Overview
The report categorizes the Saudi Arabia personal grooming market based on the following segments:
By Product Type
- Female: Hair dryers, hair straighteners, curlers, trimmers, shavers
- Male: Shavers, trimmers
By End User
- Individual customers
- Institutional customers
By Distribution Channel
- Multi-brand electronics stores
- Exclusive brand outlets
- Supermarkets and hypermarkets
- Online retail platforms
- Institutional sales
By Region
- Eastern Saudi Arabia
- Western Saudi Arabia
- Northern & Central regions
- Southern region
Report Summary
| Attribute | Details |
|---|---|
| Number of Pages | 82 |
| Forecast Period | 2024–2030 |
| Market Size (2024) | USD 1.05 Billion |
| Market Size (2030) | USD 2.23 Billion |
| CAGR | 13.38% |
| Coverage | Saudi Arabia |
More details about the report can be accessed via ResearchAndMarkets.com.
About ResearchAndMarkets.com
ResearchAndMarkets.com is a leading global provider of market research data and industry analysis. The platform offers a comprehensive collection of international and regional reports, industry trends, competitive insights, and newly launched products across a wide range of sectors.
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