BidX Joins Worldeye to Strengthen E-Commerce Advertising Solutions
BidX Joins Worldeye Technologies to Transform Marketplace AdvertisingFacebook+6Business Wire+6Yahoo Finance+6
In a significant move poised to reshape the e-commerce advertising landscape, Worldeye Technologies Inc. has announced the acquisition of BidX, a leading provider of AI-driven advertising automation solutions for marketplaces like Amazon and Walmart. This strategic acquisition aims to enhance Worldeye’s suite of e-commerce tools, offering sellers advanced capabilities to optimize their advertising strategies and drive growth.LinkedIn+2Business Wire+2Viral Launch+2
Enhancing E-Commerce Advertising Solutions
BidX, founded in 2018 by Nadine Schöpper, Max Hofmann, and Dominik Thuesing, has established itself as a trusted platform for automated pay-per-click (PPC) and demand-side platform (DSP) advertising. With a team of 45 specialists, BidX serves customers in 43 countries, managing over $300 million in ad spend and influencing $3 billion in gross merchandise value (GMV). Their AI-powered platform enables businesses to optimize advertising budgets and increase visibility across multiple marketplaces, including Amazon and Walmart .Viral Launch+3Business Wire+3Yahoo Finance+3
Worldeye Technologies, known for its commitment to innovation in the e-commerce space, sees this acquisition as a step forward in delivering next-generation solutions to marketplace sellers. The company’s portfolio already includes DataHawk, an analytics platform, and Viral Launch, a marketplace optimization tool. By integrating BidX’s advanced advertising automation capabilities, Worldeye aims to provide a comprehensive suite of tools that address the complete spectrum of e-commerce business needs .LinkedIn+3Business Wire+3LinkedIn+3
Leadership Perspectives
Jim MacIntyre, Chairman of Worldeye Technologies, expressed enthusiasm about the acquisition, stating, “BidX’s AI-driven approach to ad optimization represents the kind of forward-thinking tech we seek to bring to our customers. The acquisition advances our ability to deliver next-generation solutions to marketplace sellers.”Business Wire+1Viral Launch+1
Keith Jarvis, COO of Worldeye Technologies, added, “Our vision is an ecosystem that eliminates the complexity of e-commerce growth. With BidX joining our portfolio alongside DataHawk and Viral Launch, we’re establishing a place where marketplace sellers can seamlessly optimize their product listings, analyze KPIs, and now automate their advertising strategies.”Business Wire+1Viral Launch+1
From BidX’s perspective, co-founder Nadine Schöpper shared her excitement: “We set out to build BidX because we knew firsthand how time-consuming and complex marketplace advertising could be, especially for growing brands trying to scale. What started as a tool to solve our own problem quickly became something bigger. Partnering with Worldeye means we get to scale that mission even further, with support that respects our roots and amplifies what makes BidX special.”Business Wire+1LinkedIn+1
Impact on Existing Customers
Worldeye Technologies has assured that existing BidX customers will experience no disruption to their accounts or services. All user access, campaign settings, and customer support channels will continue unchanged, ensuring an uninterrupted transition .LinkedIn+3Business Wire+3Viral Launch+3
Future Integration and Benefits
The acquisition opens up opportunities for deeper integration between BidX and Worldeye’s other platforms, particularly Viral Launch. This integration aims to provide sellers with a unified growth engine, combining product research, listing optimization, keyword discovery, and AI-driven ad campaign management. Sellers can expect enhanced automation, better data visibility, and greater efficiency in their advertising efforts .LinkedIn+2Viral Launch+2Business Wire+2
Conclusion
The acquisition of BidX by Worldeye Technologies marks a significant milestone in the evolution of e-commerce advertising solutions. By combining BidX’s specialized marketplace advertising technology with Worldeye’s comprehensive e-commerce toolkit, the partnership aims to empower sellers with advanced tools to navigate the complexities of online marketplaces and drive sustainable growth.Business Wire+1LinkedIn+1Facebook+2LinkedIn+2Instagram+2
For more information about BidX and its advertising solutions, visit www.BidX.io.
