dunnhumby, a leader in customer data science, has unveiled its latest assortment solution powered by advanced AI, aimed at transforming retail product selection. The enhanced dunnhumby Assortment introduces several innovative features:
- Localized Assortments: Retailers can now offer hyper-localized assortments tailored to the specific preferences of their customer base, enhancing the personalized shopping experience.
- Space-Aware Assortments and Planograms: Integrated planogram tools optimize shelf layouts based on customer behavior insights, ensuring efficient merchandising while adhering to local regulations and physical constraints.
- Streamlined Process: The end-to-end solution facilitates collaborative input from multiple teams, streamlining the assortment process and saving time and resources.
Jenn Dabbelt, Global Head of Product at dunnhumby, emphasized the tool’s significance in meeting evolving customer expectations and staying ahead in competitive markets: “Our new Assortment tool, powered by advanced AI, enables retailers to craft store-specific assortments that cater precisely to customer demands. This innovation streamlines operations and empowers retailers to deliver exceptional customer experiences.”
Advanced AI Capabilities:
- Hyper-Localization AI: Enhanced AI algorithms identify optimal product assortments based on specific store demographics and buying patterns, improving decision-making accuracy.
- Planogram AI: AI-driven insights from existing planograms and customer behaviors guide efficient shelf space utilization, enhancing customer navigation and product visibility.
- Predictive AI: Predictive analytics forecast the impact of assortment changes on customer demand, enabling retailers to make informed decisions that maximize sales potential and minimize risk.
Julie Sharrocks, Head of Retail AI at dunnhumby, highlighted the tool’s capability to rapidly analyze customer needs and product preferences at scale: “Our AI tools empower retailers to swiftly adapt to customer preferences, driving operational efficiency and enhancing profitability.”
Implementation at Tesco:
Partnering with dunnhumby, Tesco leverages Assortment’s AI capabilities to curate locally relevant assortments, improving customer satisfaction and ensuring product availability across its stores.
For more details about dunnhumby Assortment, visit dunnhumby Assortment.
Webinar Announcement:
dunnhumby will host a webinar on Assortment AI on July 10, 2024, at 11 AM CDT. Online registration is available at https://bit.ly/4ckvee3.
