Divi Expands Growth Care™ With the Launch of Hair Growth Vitamins
Growth Care™ brand Divi, founded by entrepreneur and creator Dani Austin, has announced the launch of its new Hair Growth Vitamins, marking a major milestone in the brand’s evolution from a scalp-first innovator to a complete hair wellness authority. The new daily supplement represents the next chapter in Divi’s mission to help women achieve stronger, healthier hair through simple, science-backed rituals that work from the inside out.
Since its debut, Divi has played a pivotal role in shifting the hair care conversation toward scalp health and hair shedding—long before these topics became mainstream across social media and the beauty industry. With the introduction of Hair Growth Vitamins, Divi is expanding that conversation even further, addressing the internal factors that influence the hair growth cycle and supporting women at every stage of life.
A Holistic Approach to Hair Growth—Inside and Out
Divi’s philosophy has always centered on the belief that healthy hair growth starts at the root—both literally and figuratively. While the scalp environment remains foundational, the brand recognizes that hair growth is influenced by a complex mix of internal and external factors, including hormones, stress levels, nutrition, lifestyle habits, aging, and environmental exposure.
The new Hair Growth Vitamins are designed to support an active hair growth cycle in as little as three weeks, offering internal nourishment that complements Divi’s topical solutions. By addressing multiple contributors to hair thinning and shedding at once, Divi is delivering a more comprehensive approach to hair care—one that goes beyond surface-level fixes.
Simplifying the Supplement Experience
One of the biggest barriers in the hair supplement category is complexity. Many traditional hair vitamins require four or more pills per day, making consistency difficult. Divi set out to change that.
The new Hair Growth Vitamins combine five targeted, results-driven ingredients into just two easy-to-swallow tablets taken daily. This streamlined approach reflects Divi’s commitment to creating products that fit seamlessly into real life, encouraging long-term use and better outcomes.
Known for its award-winning Scalp Serum, Divi is now broadening its product ecosystem to meet women where they are—whether they are just beginning to notice shedding or navigating long-term thinning.
Designed for Women Through Every Stage of Life
The Hair Growth Vitamins were formulated with women’s unique hair concerns in mind. They are designed to support those experiencing:
- Hormonal fluctuations related to peri-menopause, menopause, and postpartum changes
- Stress-induced hair shedding
- Nutritional gaps caused by diet or lifestyle
- Rapid weight loss
- Age-related thinning and reduced density
- Environmental stressors that weaken hair over time
By strengthening hair from within, the vitamins help promote lasting resilience rather than temporary cosmetic improvements.
Founder-Led Innovation Rooted in Real Experience
Dani Austin’s personal hair loss journey has been central to Divi’s growth and authenticity. Her firsthand experience has shaped the brand’s focus on transparency, education, and realistic expectations.
“Hair care goes beyond wash, treatment, and styling—it’s influenced by what’s happening inside your body every day,” said Dani Austin, Founder of Divi. “We wanted to create a hair vitamin that felt thoughtful, easy, and attainable—something women can actually stick with, no matter what stage of life they’re in.”
This founder-led perspective continues to guide Divi’s product development, ensuring that innovation is rooted in real needs rather than trends.
Introducing the Daily Growth Care™ System
As part of this expansion, Divi will officially introduce the Daily Growth Care™ System on February 23. The system pairs the brand’s new Hair Growth Vitamins with its hero Scalp Serum, offering a synchronized internal and external approach to hair health.
Together, the system is designed to support the conditions needed for stronger, fuller-looking hair over time—moving away from quick fixes and toward sustainable, long-term hair wellness. This integrated solution reinforces Divi’s belief that consistency and simplicity are key to visible results.
From a Single Product to a Complete Growth Care™ Brand
What began as a single, hero scalp-health product has grown into a full Growth Care™ ecosystem built for women experiencing thinning, shedding, breakage, and evolving hair needs. Divi’s expanding portfolio reflects its ongoing commitment to innovation while staying true to its core mission: making hair care simpler, more effective, and grounded in science.
By addressing both internal and external contributors to hair health, Divi is redefining what modern hair care looks like—one daily ritual at a time.
About Divi
Founded in 2021 by creator and entrepreneur Dani Austin, Divi is a hair health and wellness brand pioneering Growth Care™—complete care for growing hair. Inspired by Dani’s personal hair loss journey, Divi was created for women experiencing thinning, shedding, and changing hair at every stage of life.
The brand develops science-backed formulas designed to promote healthier-looking hair by addressing both internal and external factors that impact hair over time. Divi’s product lineup includes its new Hair Growth Vitamins, award-winning Scalp Serum, Dry Shampoo, and Shampoo and Conditioner collections—each formulated to support stronger, fuller-looking hair as part of a consistent daily routine.
Beyond products, Divi fosters a supportive community rooted in transparency, education, and real results.
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