IFF Introduces “Performance Science” to Revolutionize Fragrance Design
IFF (NYSE: IFF) has unveiled its groundbreaking “Performance Science” initiative, a cutting-edge, science-driven program designed to elevate fragrance development by enhancing aroma intensity management and eliminating unwanted odors. This innovative approach integrates decades of industry research with proprietary artificial intelligence (AI) technology, combining sensory, technical, consumer, and market insights to optimize fragrance creation across multiple applications.
A New Era in Scent Performance
“Performance Science represents a paradigm shift in fragrance design, leveraging advanced scientific methodologies to provide tailored, high-performance scent solutions on a global scale,” stated Valery Claude, Senior Vice President of Innovation, IFF Fragrances. “Our evolving technology empowers perfumers and partners to precisely cater to the evolving demands of customers in fragrance, personal care, and home care.”
Blending Science with Creativity
Performance Science enhances fragrance modulation through three critical scientific pathways, each engineered to refine scent release over time and deliver an exceptional sensory experience:
- Fragrance Engineering – Utilizing extensive measured data and proprietary AI tools to extract consumer-driven insights and reshape fragrance design frameworks.
- Sustainable Fragrance Delivery Systems – Exploring state-of-the-art technologies, such as advanced encapsulation techniques and innovative delivery methods, to optimize performance while maintaining sustainability.
- Additive Materials – Employing specialized ingredients to refine aroma characteristics, bolster fragrance stability, and enhance longevity.
These scientific pathways collectively ensure that fragrances deliver superior, enduring performance from the moment of application through continued use. Furthermore, they support two specialized performance platforms:
- IFF SCENT+: Designed to provide optimal scent intensity at the perfect moment.
- IFF CTRL+D™: Focused on targeted and efficient odor control solutions.
A Consumer-Centric Approach
Aligned with IFF’s mission to create delightful experiences through science, creativity, and passion, the Performance Science program is deeply consumer-oriented. By integrating rigorous scientific research, this initiative aims to enrich consumer interactions with fragrances, making scents more engaging, long-lasting, and effective.
To explore more about Performance Science and IFF’s innovative scent solutions, visit: www.iff.com/scent
About IFF
IFF (NYSE: IFF) is a global leader in the creation of flavors, fragrances, food ingredients, health, and biosciences solutions. Through pioneering sustainable innovations, IFF enhances daily life by advancing health, stimulating the senses, and transforming everyday experiences. To learn more, visit www.iff.com or follow IFF on X (Twitter), Facebook, Instagram, and LinkedIn.
©2025 International Flavors & Fragrances Inc. (IFF). Unless otherwise stated, IFF, the IFF logo, and all trademarks and service marks identified by ™, SM, or ® are the property of IFF or its affiliates. All rights reserved.
