Deliverect, the leading global food tech SaaS company, today announced the launch of Pulse, a powerful marketing intelligence platform designed to provide restaurants with the insights and tools necessary to improve visibility and ROI. Pulse integrates seamlessly with delivery platforms such as Uber Eats, DoorDash, and Deliveroo, offering critical operational insights and competitive intelligence to help restaurants increase order volume and optimize their marketing strategies.
The U.S. online food delivery market is projected to generate nearly $350 billion in revenues in 2024, with over $95 billion coming from the meal delivery segment. This market is expected to exceed $500 billion by 2028. Despite this growth, restaurants often struggle to allocate marketing budgets effectively across multiple channels due to a lack of clear insights into store performance, competitive benchmarks, market dynamics, and genuine ROI. Pulse addresses these challenges by centralizing key data, thereby enhancing visibility and performance in the crowded delivery landscape and enabling more targeted and successful marketing campaigns.
With strategic platform partners and restaurant customers such as Burger King, Little Caesars, and Pret A Manger, Deliverect offers a comprehensive solution for digital food ordering. Pulse advances this mission by providing actionable insights that help restaurants better understand public perception and competitor strategies, as well as tools for thoughtful, real-time decision-making. This approach aims to organically boost marketplace position, customer appeal, and visibility. Deliverect has processed over 600 million orders globally and has been shown to increase sales by 96%.
“Marketing across multiple third-party apps has traditionally been a manual, repetitive process, without any real way of knowing what is and isn’t working. While restaurants depend on delivery apps for crucial revenue streams, understanding where to put that spend––or getting an informed look at returns in aggregate––is nearly impossible,” said Zhong Xu, Deliverect CEO and co-founder. “Pulse brings individual store performance and competitive insights together so that customers can optimize their marketing strategies and improve visibility in search results and food categories while managing spend effectively. We’re proud to be empowering this transparency so that the entire ecosystem can be more successful.”
Key features of Pulse include:
- Comprehensive Overview: Pulse allows users to oversee their entire estate and hundreds of stores across multiple channels, providing a clear, consolidated view of performance. Real-time alerts and the ability to track trends enable users to make informed decisions and swiftly respond to changing conditions.
- Store Insights: Delivery apps use a multitude of signals to determine where a restaurant ranks within a user’s search results. Pulse’s Marketplace Optimization (MPO) score aggregates competitor data across categories—considering factors such as online rates, menu audits, delivery times, and overall ratings—to issue a unified performance score of 0-100. Pulse pinpoints areas of third-party operations that require attention, empowering more strategic marketing decisions for organic success.
- Competitive Intelligence: Pulse facilitates smart marketing by providing unmatched insights into marketing tactics and offers being deployed by competitors, enabling restaurants to optimize strategies for better ROI. Pulse features real-time alerts, store health metrics, and trend changes, enabling swift responses to competitor actions for consistent visibility.
- All-in-one Marketing Management Tool: Traditionally, restaurant marketers would be required to log into each individual delivery app to deploy ads or work with an account manager who has no intimate understanding of their business. Pulse allows for the management of targeted campaigns across multiple channels, gaining critical insights into ROI/ROAS, all within one central platform.
About Deliverect
Deliverect is the #1 global food tech SaaS company. Enterprises of all sizes partner with Deliverect experts to discover and create best-in-class solutions to elevate the omnichannel customer experience. Their API-first approach allows flexibility in replacing or complementing existing tech. Operating across more than 43 global markets, Deliverect empowers over 48,000 establishments, including renowned chains like Burger King, Little Caesars, and Pret A Manger. To learn more, visit deliverect.com.
