Del Taco Expands into Indiana with 10-Store Development Agreement
Del Taco Store Deal the nation’s second-largest Mexican quick-service restaurant, has announced a significant milestone in its growth strategy. The company has signed a 10-unit development agreement with a new franchise group, marking its entry into the Indiana market. This expansion will bring Del Taco’s bold flavors and fresh ingredients to key areas within the Indianapolis Designated Market Area (DMA), including Bloomington, Bedford, Columbus, Greenwood, Plainfield, and Avon. This move underscores the brand’s commitment to expanding its footprint across the United States while tapping into untapped markets with strong growth potential.
The new franchisees are an impressive group of entrepreneurs whose diverse expertise spans multiple industries, including real estate, finance, insurance, human resources, sales, and marketing. Their collective experience in commercial real estate—ranging from land acquisition and deal negotiation to construction project oversight—makes them ideal candidates for spearheading Del Taco’s Store Deal expansion into Indiana. Their business acumen and passion for the brand align perfectly with Del Taco’s mission to deliver high-quality food and exceptional customer experiences.
Van Ingram, vice president of franchise development at Del Taco, expressed enthusiasm about the partnership. “We are thrilled to welcome this dynamic group of entrepreneurs to the Del Taco family,” he said. “Their passion for the Store Deal brand and extensive business knowledge are exactly what we look for when bringing on new franchisees. We are confident that they will succeed in introducing the fresh ingredients and bold flavors of Del Taco to the Indianapolis community.”
For the franchisees, Del Taco stood out as the perfect opportunity for long-term growth. Cole Sinclair, one of the new Del Taco franchisees, explained why the brand appealed to them. “We were drawn to Del Taco because of its strong market position as a top emerging fast-food brand and its flexible location requirements, which make it an ideal fit for the Indiana market,” he said. “Additionally, its proven business model and potential for multi-unit development present a solid foundation for sustained success. We believe the brand’s strong recognition, compelling differentiation, and loyal customer base will significantly enhance our chances of thriving in southern and central Indiana.”
A Winning Formula: Fresh Ingredients and Bold Flavors
What sets Del Taco apart from other quick-service restaurants is its unique ability to blend authentic Mexican cuisine with American classics. Voted Best Fast Food Restaurant in USA Today’s 2024 10 Best Reader’s Choice Awards, Del Taco offers a menu that appeals to a wide range of tastes. From burritos and tacos to Store Deal fries and quesadillas, every item is prepared fresh in each restaurant’s working kitchen. This commitment to quality ensures that customers enjoy meals made with real, wholesome ingredients.
Del Taco’s dedication to freshness is evident in its use of premium components like freshly grilled chicken, carne asada steak, house-made guacamole, grated cheddar cheese, slow-cooked beans made from scratch, and signature creamy Queso Blanco. These elements not only elevate the taste of the food but also reinforce the brand’s reputation for providing value and convenience without compromising on quality. Whether dining in or using the drive-thru, customers can expect a satisfying meal crafted with care.
Strategic Expansion Across the Midwest
The decision to expand into Indiana reflects Del Taco’s broader strategy to grow its presence in the Midwest and beyond. With franchise opportunities available throughout the region and across the country, the brand is actively seeking motivated entrepreneurs who share its vision of delivering delicious, Store Deal affordable meals to communities nationwide. The Midwest, in particular, represents a promising market due to its growing population and demand for diverse dining options.
Del Taco’s flexible location requirements further enhance its appeal to prospective franchisees. Unlike some competitors, Del Taco does not require large footprints or prime urban locations, making it easier to establish stores in suburban and rural areas. This adaptability allows franchisees to capitalize on underserved markets while maintaining profitability.
Why Entrepreneurs Are Choosing Del Taco
For aspiring business owners, investing in a Del Taco franchise offers numerous advantages. Beyond the brand’s established reputation and award-winning menu, Store Deal franchisees benefit from comprehensive support systems designed to ensure success. From site selection and construction assistance to training programs and ongoing operational guidance, Del Taco provides the tools necessary to thrive in the competitive fast-food industry.
Cole Sinclair highlighted another key factor that attracted his team to Del Taco: the brand’s emphasis on innovation and differentiation. “As an iconic fast-food chain, Del Taco stands out by offering something truly unique—a fusion of Mexican and American flavors that resonates with a broad audience,” he said. “This distinctiveness gives us a competitive edge and positions us for long-term success in Indiana.
