Dark Yarn Pledges All Proceeds to LGBTQ+ Pride Orgs in Landmark Fundraiser Through May 31
Dark Yarn Launches Historic Global Fundraising Initiative: 100% of Proceeds to Support LGBTQ+ Pride Organizations Through May 31
Dark Yarn (DY), a globally recognized social impact fashion brand, has officially launched one of the largest LGBTQ+ fundraising efforts in the history of Pride apparel. In a bold and uncompromising initiative, the brand is donating 100% of all proceeds from purchases made through May 31 to Pride organizations around the world. To encourage swift participation, Dark Yarn is offering free shipping within the United States through Sunday, May 11.
A Fashion Brand with a Mission
Founded in Atlanta, Georgia, Dark Yarn has always been more than just a clothing brand. Its guiding philosophy, embodied in the powerful tagline “Declare Yourself,” is a call to authenticity and courage. The brand is built on the idea that fashion should empower people to embrace and express their true selves, and that identity should never be compromised. “This is social impact reimagined,” states the DY leadership team. “As long as we can pay our people, support our systems, and cover our order costs this month, we’re happy. The rest goes to the community.”
Dark Yarn blends minimalist design with bold social messaging, Proceeds creating pieces that are at once stylish and meaningful. With a commitment to storytelling, symbolism, and inclusivity, each item is crafted not just to look good, but to serve a purpose.
Global Reach, Local Impact
Powered by enterprise-level e-commerce infrastructure, Dark Yarn operates fulfillment centers in nine countries and ships to 141 destinations worldwide. This strategic setup enables localized delivery and ensures rapid scalability, which is critical for a campaign of this magnitude.
“People are hungry Proceeds for real, community-led companies,” says Mark Cusack, Dark Yarn’s UK-based brand ambassador, an LGBTQ+ author and lecturer. “Dark Yarn is exactly that—made by our community, for our community.”
Elevated Pride Apparel with Meaning
Unlike many traditional Pride merchandise lines that can often feel commercialized or superficial, Dark Yarn offers a curated approach to LGBTQ+ identity. Drawing inspiration from Coco Chanel’s timeless wisdom—”Luxury is the absence of vulgarity”—Dark Yarn’s collections embody sophistication, symbolism, and quiet strength.
The brand’s lineup includes over 500 products across four Proceeds unique collections:
- Reserve: Featuring limited-edition, drop-only items that fuse design excellence with cultural commentary.
- Lifestyle: Everyday apparel designed Proceeds for versatility and comfort without compromising on pride and representation.
- Sport: A performance-inspired collection that fuses athletic wear with LGBTQ+ identity, built for both the gym and the street.
- Legacy: A typographic headwear collection with 110 bold, statement-driven Proceeds designs that celebrate pride and community resilience.
“Pride is not just a moment—it’s a movement,” says LGBTQ+ influencer Isaiah Kaitschuck. “I’m honored to contribute to something bigger than myself.”
Why This Moment Matters
The fundraising initiative comes at a critical time for LGBTQ+ organizations around the world. As political pushback intensifies and corporate sponsorships dwindle, many Pride organizations are finding themselves under-resourced and overwhelmed.
Dark Yarn’s leadership emphasizes the urgent need for a new funding model—one driven by the community itself. “We can no longer rely on traditional funding mechanisms. It’s time to consolidate, mobilize, and fund our future ourselves,” they declare. “The system has changed—and we must collectively adapt to preserve our interests.”
The brand also notes a lack of timely support and communication from many legacy LGBTQ+ nonprofits. Despite repeated attempts to form strategic alliances and partnerships, their calls were largely unanswered. This silence galvanized the team to take matters into their own hands, sparking a community-wide call to action.
An initiative of this scope has never before been attempted in LGBTQ+ fundraising. “This kind of community care is exactly what we need right now,” says SK, a popular trans/nonbinary influencer. “This is more than a campaign—this is a turning point.”
What’s Next for Dark Yarn
Dark Yarn’s current initiative is just the beginning. Several transformative expansions are already in the pipeline:
- DY for Business (Launching June 2025): A new B2B platform will enable nonprofits, charities, and corporate allies to leverage DY’s infrastructure to create branded, high-quality apparel. These collections will be produced on-demand, making fundraising and brand-building more efficient and accessible than ever before.
- DY “000” Knitwear Line (Coming Late Summer): A luxury knitwear and cashmere collection will debut later this year, combining traditional craftsmanship with contemporary expressions of identity. The line promises to bring timeless quality to a space typically overlooked in LGBTQ+ fashion.
- Ambassador Program: DY’s automated ambassador platform is already live and gaining traction. It enables individuals to promote and sell apparel while earning commissions—either for personal income or to be donated directly to organizations like The Trevor Project or The Black Trans Advocacy Coalition.
A Call to Action for a Global Movement
Dark Yarn’s initiative is about more than selling apparel. It’s about igniting a movement—a grassroots campaign to redefine how we support one another in a shifting social and political landscape. The call is clear: now is the time for community-led action.
“This is not the time for silence—this is the time for action,” says Jon Pinney, founder of Valltees, a fellow impact-driven apparel brand. “Let’s act now, let’s make a difference.”
Whether you’re part of the LGBTQ+ community or an ally looking to support real change, Dark Yarn offers a meaningful way to contribute. Every purchase made through May 31 fuels not only the present needs of Pride organizations but also the future of community-driven funding models.
Declare Yourself. Wear the Message. Be the Movement.
In a world where fashion can feel disconnected from substance, Dark Yarn is bridging the gap. With every shirt, hoodie, or hat, wearers are making a statement: that identity matters, that community care is vital, and that we must stand together in the face of growing challenges.
From limited-edition drop culture to legacy-driven symbolism, from fast delivery infrastructure to long-term B2B scalability, Dark Yarn is setting a new gold standard for how fashion and activism intersect.
This is the engine. This is the call. And the time to respond is now.
