Cycle Trader and FreedomRoad Financial Introduce Instant Online Credit Approvals Powered by Finio
In a major advancement for the powersports retail experience, Finio, Inc., a leading 360-degree digital lending platform, has announced a new partnership to power instant credit approvals for shoppers on CycleTrader.com and ATVTrader.com. This streamlined online financing solution is being offered in collaboration with FreedomRoad Financial, a division of Old Second National Bank, and is set to transform how buyers and dealerships approach motorcycle and ATV purchases.
Financing Made Simple and Fast
Through this new integration, qualified buyers can now apply for financing directly through the Cycle Trader and ATV Trader marketplaces. Customers are able to securely complete a simple credit application online and receive real-time financing offers within minutes—without ever leaving the shopping experience.
“This partnership gets our dealers and us early exposure to high-intent buyers,” said Darin Campbell, President of National Specialty Lending at Old Second National Bank. “Customers can walk into the showroom with credit approval in hand, making it easier for our dealers’ salespeople to quickly close the deal.”
Two-Step Prequalification Without Impacting Credit Scores
Finio’s platform is designed to enhance the digital retail journey with intuitive credit discovery tools, including a two-step prequalification process. Shoppers have the option to undergo a soft credit check—which does not affect their credit score—to determine eligibility. This step helps reduce friction and encourages more customers to explore financing early in their buying journey.
For those ready to move forward, Finio also enables buyers to receive firm credit offers from lenders who are already partnered with the dealership listing the vehicle, creating a seamless match between consumer and dealer.
Benefits for Buyers and Dealers
The integration is designed to create value on both sides of the transaction. Buyers gain the convenience of securing financing instantly at the same place they are browsing vehicles, while dealers receive high-quality, finance-ready leads.
“Getting instantly approved for credit right where you are shopping for your next motorcycle or ATV is boosting customer value,” said Troy Snyder, VP of Digital Retailing and Private Marketplace at Trader Interactive. “While serving vehicle buyers, we are also creating value for our dealer partners with enriched leads that are prescreened for finance-ability.”
Addressing a Fragmented Financing Experience
According to Finio, 70–80% of motorcycle and powersports sales require financing, yet the traditional process is often cumbersome and inconsistent. Buyers typically fill out multiple forms across various platforms just to secure one offer.
“The finance experience in powersports is highly fragmented,” said Nick Stellman, COO at Finio. “Traditionally, customers and dealers had to fill out multiple different forms just to secure a single approval. Finio is eliminating this redundancy with a consolidated, simple, and user-friendly process.”
Expanding Access to Dealers and Manufacturers
Beyond its integration with Cycle Trader and ATV Trader, Finio’s lending tools are also available directly to manufacturers and dealerships, who can incorporate the technology into their own websites. The tools are fully configurable to suit individual business needs, enabling broader use of the platform across the industry.
A New Era of Digital Retail in Powersports
This collaboration marks a key step toward modernizing the way motorcycles and ATVs are financed and purchased. With Finio’s digital-first platform, Cycle Trader and FreedomRoad Financial are enabling a faster, smarter, and more seamless path to ownership for consumers—while unlocking greater sales potential for dealerships.
As the powersports industry continues to evolve, this partnership shows how digital innovation is reshaping the buyer journey from browsing to financing, all in one seamless experience.
About Cycle Trader and ATV Trader
Cycle Trader and ATV Trader are a part of a unique portfolio of Trader Interactive marketplaces for buying, selling, and financing powersports vehicles, including Cycle Trader, ATV Trader, PWC Trader, and Snowmobile Trader. With nearly 6 million monthly visitors, Cycle Trader and ATV Trader are on a mission to bring powersports buyers and sellers together by providing dealers and manufacturers with comprehensive listing packages and innovative advertising products that place inventory in front of relevant, high-quality buyers.
Listing inventory through Trader’s powersports brands ensures that dealers can maximize their exposure, generate connections, drive sales, and boost profits. With industry-first search features and an innovative interface, Cycle Trader and ATV Trader can not only help you find your next powersports vehicle, but also secure financing completely online.
For more information, visit www.CycleTrader.com and www.ATVTrader.com.
About FreedomRoad Financial and Performance Finance
FreedomRoad Financial and Performance Finance are divisions of Old Second National Bank. They operate national powersports lending businesses, providing retail loans exclusively through authorized OEM and dealer partners. FreedomRoad Financial’s and Performance Finance’s product offerings facilitate dreams for motorcycle and powersports enthusiasts, while making things easier for dealers.
For more information, visit www.FRF1.com and www.goperformancefinance.com.
About Old Second Bancorp, Inc.
Old Second Bancorp, Inc. is a national banking association headquartered in Aurora, Illinois, and is the bank holding company for Old Second National Bank, which operates 56 banking offices located in Cook, DeKalb, DuPage, Kane, Kendall, LaSalle and Will counties in Illinois.
For more information visit www.oldsecond.com.
About Finio
Finio, Inc. is a modern credit aggregation platform for the powersports, motorcycle, marine, recreation, commercial vehicle, and other industries. The company’s compliant and secure sales and F&I platform facilitates seamless digital retailing and lending processes between dealerships, manufacturers, lenders, and their customers. Based in Irvine, Calif., the company is backed by an award-winning team of financial technology (FinTech) innovators.
For more information, visit finio.com.
