New television ads spotlight Ryder customers, including men’s apparel brand Mugsy and alcohol distributor Southern Glazer’s Wine & Spirits, as they navigate real-world supply chain challenges.
The campaign showcases Ryder’s full operational expertise, advanced technology, and impressive KPIs—100% real-time visibility, 99.5% fulfillment accuracy, and 98% on-time deliveries.
Ads will air nationally from April 28 through June 22 on ESPN, TBS, TNT during the NHL Playoffs, and on Bloomberg TV.
In a world where supply chain disruptions make headlines and operational efficiency defines competitive advantage, Ryder System, Inc. (NYSE: R) is stepping into the spotlight with its latest national TV advertising campaign, “Stories from the Supply Chain.” This bold initiative offers a rare, behind-the-scenes look at the logistics challenges real businesses face today—and how Ryder’s deep expertise and powerful technologies help them not just survive, but thrive.
The campaign’s inaugural phase focuses on two very different businesses—Mugsy, a fast-growing men’s apparel brand redefining comfort and fit, and Southern Glazer’s Wine & Spirits, the world’s leading alcohol beverage distributor. Both companies share their candid experiences navigating modern supply chain complexities and how Ryder has been instrumental in their evolution.
Capturing Real Voices and Real Challenges
“Businesses today don’t just need logistics providers—they need strategic partners who understand how to optimize supply chains from the ports to the customer’s doorstep,” said Karen Jones, Ryder’s Chief Marketing Officer. “With Stories from the Supply Chain, we put our customers at the heart of the story, allowing them to tell their own journeys. We highlight not just the challenges but the transformation that can happen when you have a true supply chain partner.”
Through compelling storytelling, Ryder highlights how its services deliver Customers tangible business benefits: helping companies quickly respond to market demands, seize emerging trends, scale operations efficiently, and ultimately drive customer satisfaction and business growth.
The ads will reach a broad audience, airing during high-visibility events like the NHL Stanley Cup Playoffs on ESPN, TBS, and TNT, as well as on business-focused programming on Bloomberg TV.
Mugsy: Finding the Perfect Fit in a Logistics Partner
Mugsy, originally a digitally native brand with a focus on ultra-comfortable men’s jeans, found itself at a critical crossroads. As demand for their products skyrocketed and expansion into brick-and-mortar retail accelerated, operational growing pains became unavoidable.
“We were growing so fast that we simply couldn’t manage fulfillment at the pace we needed,” said Mike McGee, Mugsy’s Director of Operations and Stores. “That’s when we realized we needed a partner with real logistics expertise.”
On the advice of industry peers, Mugsy turned to Ryder initially for e-commerce fulfillment. Quickly impressed by the results, the partnership expanded to include omnichannel fulfillment, supporting Mugsy’s retail store replenishment needs as well.
The Results?
- Tripled order fulfillment capacity
- Deliveries now 1 to 2 days faster than prior logistics solutions
- Enhanced operational control through warehouse automation and data-driven decision-making
Using RyderShip™, Ryder’s proprietary e-commerce technology platform, Customers Mugsy gained end-to-end visibility across its supply chain. “With Ryder, we can now make dynamic business decisions in real-time—whether it’s launching promotional sales, pivoting based on market trends, or adjusting inventory strategies,” said McGee.
In short, Mugsy discovered that having Ryder as a partner wasn’t just about better logistics—it was about unlocking new levels of flexibility and customer responsiveness that fueled their Customers brand’s growth trajectory.
Southern Glazer’s Wine & Spirits: Uncorking Supply Chain Potential
For Southern Glazer’s Wine & Spirits, supply chain challenges didn’t come out of nowhere. Over time, the distributor—renowned for delivering a wide variety of alcohol beverages across North America—found itself facing frustrating delivery delays and limited inbound shipment visibility. In a dynamic Customers industry where timing is everything, these disruptions posed serious threats to their service levels and profitability.
Fortunately, Southern Glazer’s had an ace up its sleeve: a relationship with Ryder that dated back over four decades.
“We originally partnered with Ryder in the 1980s for vehicle leasing and maintenance,” explained Bobby Burg, Southern Glazer’s Chief Supply Chain Officer. “Given our positive experience, it made sense to turn to Ryder again when we needed supply chain innovation.”
Ryder’s team immediately set about restructuring Southern Customers Glazer’s inbound transportation model, introducing a flexible transportation management solution and rolling out RyderShare™—an industry-leading logistics collaboration platform.
The Payoff?
- 100% real-time freight visibility
- 98% on-time delivery performance
- Significant improvements in operational productivity and supply chain efficiency
“Ryder delivered beyond our expectations,” Burg noted. “Their blend of logistics expertise and cutting-edge technology has completely strengthened our supply chain across the board. We’re better positioned today to serve our customers than ever before.”
Why This Campaign Matters: A Broader Industry Context
The logistics industry has undergone monumental shifts over the past Customers few years. Whether it’s the boom in e-commerce, global port congestion, Customers labor shortages, or inflationary pressures, companies now operate in an environment where traditional supply chain models no longer suffice.
This is where Ryder’s “Stories from the Supply Chain” stands out. It’s not just a campaign about promoting services—it’s a showcase of solutions proven in the real world, told directly through the experiences of those who’ve benefited from them.
Highlights of Ryder’s capabilities presented through the campaign include:
- Port-to-door expertise encompassing warehousing, transportation, final-mile delivery, and returns Customers management
- E-commerce and omnichannel fulfillment optimized by advanced tech platforms like RyderShip™
- Collaborative visibility solutions powered by RyderShare™, ensuring real-time communication and control over shipments
- Industry-leading KPIs such as 99.5% fulfillment accuracy and 98% on-time deliveries, ensuring reliability in an unpredictable world
According to Jones, “The supply chain used to be a behind-the-scenes function. Customers Now, it’s front-page news—and companies that master it have a real competitive edge. Ryder is proud to be the partner helping businesses build supply chains that are not just resilient but agile, intelligent, and future-ready.
About Ryder System, Inc.
Headquartered in Miami, Florida, Ryder System, Inc. (NYSE: R) is a fully integrated logistics and transportation powerhouse. Offering a full suite of services—ranging from supply chain management and dedicated transportation to fleet leasing, last-mile delivery, and e-commerce fulfillment—Ryder serves Customers some of the world’s most recognized brands across more than 20 industries.
Key company statistics include:
- Managing nearly 250,000 commercial vehicles
- Operating 760 fleet maintenance locations across North America
- Managing over 100 million square feet of warehouse space at almost 300 facilities across the United States, Mexico, and Canada
Ryder is consistently recognized for excellence in:
- Technology-driven innovations
- Environmental stewardship
- Health, safety, and security initiatives
- Talent recruitment and workforce development
Learn more about Ryder’s expansive solutions at www.ryder.com.
This announcement contains forward-looking statements under the Federal Private Securities Litigation Reform Act of 1995. These projections are based on current expectations and are subject to risks, uncertainties, and assumptions. Actual outcomes may differ materially due to a range of factors, as detailed in Ryder’s filings with the Securities and Exchange Commission (SEC). Readers are cautioned not to place undue reliance on forward-looking statements and are encouraged to review risk disclosures in Ryder’s latest SEC filings.
With Stories from the Supply Chai, Ryder not only elevates its brand presence but also shines a light on the critical role smart logistics play in modern business success. Through real customer experiences, Ryder proves that the right supply chain partner can mean the difference between falling behind and setting the pace for the future.
