COVERGIRL is thrilled to introduce its latest innovation in skincare-infused makeup with the launch of the new TruBlend Skin Enhancer Primers and Luminizers. This collection features six new products designed to nourish and prepare the skin, delivering immediate enhancements that elevate your complexion.
TruBlend Skin Enhancer Primers
Each TruBlend Skin Enhancer Primer is meticulously formulated with clean, vegan ingredients, ensuring a lightweight and breathable feel without Parabens, Sulfates, Phthalates, Mineral Oil, or Talc. Dermatologically tested for all skin types, including sensitive skin, these primers offer tailored benefits to prep your skin for flawless makeup application:
- Plush Plump: Provides a dewy, lightweight finish that hydrates and enhances radiance with Biopeptides for 48HR hydration.
- Velvet Blur: Minimizes pores and improves skin texture over time with Niacinamide, ensuring a silky smooth base.
- Cashmere Calm: Soothes and neutralizes redness instantly, featuring Centella and Vitamin E for a calm, perfected complexion.
- Sticky Grip: A cooling gel texture that grips makeup for extended wear, enriched with Vitamin C and Hyaluronic Acid for tightened and hydrated skin.
TruBlend Skin Enhancer Luminizers
Enhanced with 15% Glycerin and 2% Squalane, TruBlend Skin Enhancer Luminizers offer all-day hydration and a luminous glow. The water-based gel formula, infused with ultra-fine pearls, instantly brightens tired-looking skin while supporting its natural moisture barrier over time. Available in two shades:
- Gelly Opal Glow: A universal champagne shade for a fresh, radiant glow.
- Gelly Bronze Glow: A warm bronze hue that delivers a golden luminosity.
Mary Santangelo, Senior Vice President of COVERGIRL Global Marketing at Coty, highlights the collection’s commitment to skincare-meets-makeup innovation: “This range combines the best of skincare benefits with versatile makeup solutions. Whether you seek smoothing, plumping, or a radiant glow, our TruBlend Skin Enhancers offer endless possibilities to customize your beauty routine.”
All TruBlend Skin Enhancer Primers & Luminizers bear the Leaping Bunny approval, reaffirming COVERGIRL’s commitment to cruelty-free practices. Available everywhere COVERGIRL is sold, these products cater to diverse skin types and preferences, enriching every makeup aisle with their transformative qualities.
