Today, LoveShackFancy, a prominent fashion, lifestyle, and beauty brand, has announced an exciting collaboration with Cotton Incorporated, unveiling the ‘Americana’ ready-to-wear capsule collection. This collaboration features a captivating visual campaign starring gymnastics Olympian Suni Lee.
The Cotton x LoveShackFancy Americana capsule collection embodies a fresh interpretation of modernity, femininity, softness, and confidence. Cotton fabric, integral to LoveShackFancy’s signature aesthetic and beloved heritage styles, plays a central role in this collection.
The collection spotlights gymnastics champion Suni Lee, anticipated to compete in the Summer 2024 Games, embodying a blend of confidence, femininity, and empowerment central to the collaboration. Beyond her athletic achievements, Suni Lee emerges as an individual embracing self-expression. In the comfort of the Americana Collection by Cotton x LoveShackFancy, Lee gravitates towards relaxed, feminine, and playful pieces that resonate with her personal style.
Lee’s versatility in gymnastics mirrors cotton’s adaptability as an iconic and timeless fabric. Known for its comfort and breathability, cotton seamlessly merges with LoveShackFancy’s vibrancy and femininity, creating an elevated collection of everyday wear perfect for summer. Designed to inspire confidence and celebrate individual beauty, the Americana collection effortlessly blends style with comfort.
“I was thrilled to join LoveShackFancy and Cotton for their Americana campaign,” says Suni Lee. “I adore the fun, feminine designs, and the cotton fabrics keep me comfortable both in and out of the gym. The styles and colors are ideal for summer celebrations!”
Marissa Barlin, Director of Brand Partnerships at Cotton Incorporated, comments, “The Americana collection celebrates individuality, intentionality, and self-expression with versatile cotton looks for every occasion. Like Suni, we all have moments beyond our routines where comfort and confidence are key. This collection achieves that effortlessly with the softness and beauty of cotton.”
The Americana capsule collection prominently features LoveShackFancy’s iconic heritage styles, enhanced with limited-edition hand-painted star prints, crochet sets, bow-adorned gingham dresses, and easy cherry-embossed pieces. Each item is crafted from ultra-soft cotton fabric, ideal for the summer season.
Rebecca Hessel Cohen, Creative Director and Founder of LoveShackFancy, reflects on the collection’s significance: “This capsule is particularly meaningful as it harkens back to LoveShackFancy’s origins. Cotton fabrics have been integral to our earliest designs, ensuring timeless comfort and wearability. It’s been an honor to collaborate with Suni Lee, a true female powerhouse who perfectly embodies the spirit of our Americana collection.”
The Cotton x LoveShackFancy Americana capsule collection is now available at www.loveshackfancy.com, inviting everyone to experience its blend of comfort, style, and summertime allure.
