Cookies Launches “Adios”: A Bold New RTD Tequila Brand Blending Culture, Craft, and Summer Vibes
Cookies is making a powerful entry into the spirits market with the upcoming release of Adios, a ready-to-drink (RTD) tequila-based beverage that blends ultra-premium Casa Rica tequila with real fruit juice and vibrant flavor. Known for its cultural influence, premium quality, and fearless innovation, Cookies is now expanding its brand into a new space—premium, grab-and-go cocktails.
Crafted with authenticity and flavor in mind, Adios delivers a refreshing, bar-quality cocktail experience in four bold and easy-to-love flavors: Lime, Spicy, Mango, and Strawberry. Set to officially launch in mid-August, Adios will be available at select retailers nationwide and online, with options for four-packs or mixed variety packs perfect for summer gatherings, poolside hangouts, and late-night parties.
From Cannabis to Cocktails: Berner Brings the Cookies Spirit to Tequila
Founded by entrepreneur and artist Berner, Cookies has become one of the most respected and recognizable names in cannabis culture worldwide. The brand’s expansion into the alcohol category isn’t a random leap—it’s a strategic extension of its identity.
“Cookies has always been about pushing boundaries and delivering quality,” said Berner, founder and CEO of Cookies. “With Adios, we’re bringing our energy into the tequila space—my spirit of choice—something fun, authentic, and perfect for any vibe.”
Berner’s influence, which spans music, retail, fashion, and cannabis, brings serious cultural weight to the launch of Adios. It’s not just a new beverage; it’s a reflection of a lifestyle, built on authenticity, premium experiences, and community connection.
Crafted with Casa Rica: The Tequila Behind the Taste
At the heart of Adios is Casa Rica tequila, a premium spirit produced in Jalisco, Mexico, the birthplace of true tequila. Casa Rica distills its spirits in small batches, using only local, naturally grown agave, and adheres to a zero-additive policy. The result is an ultra-smooth, full-bodied tequila that forms the foundation of Adios’ refreshing and flavorful cocktails.
Casa Rica is known for its commitment to purity, transparency, and traditional craftsmanship, values that align perfectly with the Cookies brand and its emphasis on quality and trust. With Casa Rica as a partner, Adios stands out in the crowded RTD space by offering not just a convenient drink, but one made with care and authenticity.
Produced with Purpose: LTNC Powers the Launch
The production of Adios is made possible through a partnership with Labor Smart, Inc. (OTC: LTNC), a public company that develops culturally relevant, mass-market consumer brands. Adios marks Cookies’ first foray into the spirits business and is a major milestone for LTNC, which brings operational expertise, infrastructure, and a strategic vision for national expansion.
“Adios is more than a beverage—it’s a cultural launch,” said Scott Darnell, Chief Strategy Officer at LTNC. “With Cookies, Berner, Casa Rica, Manny [Pacquiao], and our national DTC infrastructure behind this launch, we’ve built something that doesn’t just enter the market—it commands attention. This is a generational play in the RTD space.”
LTNC ensures that each can of Adios delivers consistent flavor, quality, and shelf appeal while scaling distribution for national growth.
CKS Distro: A Distribution Partner with Cultural Power
Adios will be distributed nationally by CKS Distro, one of the most dynamic and disruptive beverage distribution companies in the country. With a strong reputation for launching and scaling culturally resonant products, CKS Distro is the perfect partner to help Cookies and Adios establish a dominant presence in the RTD space.
“As a 100% woman-owned Latino American business, I’m incredibly proud and excited about this launch and the journey ahead,” said Adriana Rios Garcia Shaw, CEO of CKS Distro. “This milestone represents more than just a product—it’s a celebration of culture, resilience, and the power of representation.”
CKS brings unmatched speed-to-shelf execution, established retail partnerships, and a deep understanding of consumer behavior—especially within diverse and underserved markets. With their help, Adios is set to break through industry norms and redefine what tequila-based RTDs can be.
A Flavor for Every Mood: Lime, Spicy, Mango & Strawberry
Adios will launch in four distinct flavors, each crafted to appeal to a wide range of taste preferences:
- Lime: A crisp, citrusy classic with smooth tequila undertones
- Spicy: A bold kick of heat balanced with sweetness
- Mango: Tropical and juicy, with a rich, smooth finish
- Strawberry: Bright, fruity, and perfect for summer sipping
Available in convenient four-packs or mixed variety packs, these beverages are ideal for barbecues, pool parties, music festivals, or just a chill night with friends. With a focus on flavor integrity and smooth drinkability, Adios sets a new standard in the RTD category.
About Cookies
Named one of America’s Hottest Brands of 2021 by AdAge, Cookies is recognized worldwide for its highly sought after genetics and cultivars, like Girl Scout Cookies and Runtz. Founded back in 2010 by cannabis entrepreneur Berner and Bay Area breeder and cultivator Jai, the San Francisco-based company has expanded to more than 55 retail locations in over 20 markets across 6 countries. As a key industry player on the global stage, Cookies’ continued success is a testament to its unparalleled emphasis on customer experience, product quality and consistency across its ecosystem.
About CKS Distro LLC
CKS Distro LLC is a distribution and brand development company focused on launching and scaling products across the lifestyle and consumer goods space. With experience in retail placement and market trends, CKS supports brands in reaching wider audiences through strategic distribution.
About Labor Smart Inc.
Labor Smart Inc. (OTC: LTNC) is a publicly traded company focused on building, scaling, and executing culture-forward consumer brands. Through operational excellence and strategic partnerships, Labor Smart is reshaping how iconic products move from vision to shelf.
About Casa Rica
Casa Rica is a premier tequila producer based in Jalisco, Mexico, dedicated to crafting authentic tequila using time-honored methods, sustainable agave farming, and meticulous distillation processes to capture the essence of Mexico in every bottle.
