Athos Commerce Guides Retailers to Adapt, Refocus, and Succeed in Evolving Markets
In today’s dynamic global retail landscape, where market conditions fluctuate across regions, Athos emerges as a pivotal ally for brands aiming to maintain focus and drive results. Rather than retreating in the face of uncertainty, leading retailers are leveraging Athos to double down on strategies that deliver—expanding into new territories, optimizing product strategies, and personalizing shopper experiences that convert.
Strategic Rationale: Why This Approach, Why Now?
While certain parts of North America grapple with economic headwinds, ecommerce remains robust in regions like EMEA and the Middle East. Emerging channels such as TikTok Shop are gaining traction in key markets including France, Germany, and the UK. Many brands view this period not as a time to pull back but as an opportunity to test new channels, efficiently manage inventory, and deepen customer relationships through smarter product discovery.
Athos Commerce: Empowering Retailers to Adapt and Grow
Athos offers a suite of tools designed to help brands navigate these shifting landscapes:
- Regional Product Strategy Adaptation: Utilizing localization tools like product title optimization and geo-merchandising to tailor offerings to specific markets. (Autonomous or digitalized? What’s the future of the store? – Atos)
- Maximized Product Visibility: Boosting high-margin items, moving stagnant inventory, and dynamically adjusting offers to meet market demands.
- Enhanced Customer Engagement: Implementing real-time personalization, predictive bundling, and smarter cross-sell strategies to increase average order value and encourage repeat purchases.
- Optimized Paid Media Spend: Aligning product feeds and discovery tools to prioritize top-performing SKUs, thereby reducing waste in paid media.
- Data-Driven Decision Making: Employing A/B and multivariate testing to refine discovery, offers, and merchandising strategies, ensuring measurable lift through continuous experimentation.
Case Study: 2XU’s Success with Athos Commerce
Australian activewear brand 2XU exemplifies the impact of Athos solutions. By refining product discovery and merchandising strategies, 2XU achieved a 16% increase in conversion rate and doubled revenue from search-driven activity in Australia.
Athos : Built for These Moments
Athos is the result of a strategic merger between Searchspring, Klevu, and Intelligent Reach, combining strengths in onsite search, AI-powered personalization, and product feed management. This unified platform offers: (Introducing Athos Commerce: Searchspring and Klevu Join Forces, Athos Commerce Integration Update Vol. 1 – Klevu AI)
- AI-Powered Search: Advanced natural language processing algorithms enable intuitive and precise search experiences. (Introducing Athos Commerce: Searchspring and Klevu Join Forces)
- Granular Merchandising Tools: Customizable rules allow retailers to tailor customer journeys effectively. (Klevu and Searchspring Join Forces to Launch Athos Commerce: The Future of AI-Driven Ecommerce Optimization – Klevu AI)
- Enhanced Personalization: Robust options to create dynamic shopping experiences that resonate with individual shoppers.
- Comprehensive Analytics: Unified dashboards provide actionable insights to support data-driven decision-making. (Klevu and Searchspring Join Forces to Launch Athos Commerce: The Future of AI-Driven Ecommerce Optimization – Klevu AI)
- Integrated Product Feeds: Multi-channel product syndication ensures consistent and optimized product listings across platforms. (Introducing Athos Commerce: Searchspring and Klevu Join Forces)
- Cross-Sell and Upsell Automation: Seamless bundling capabilities combined with AI product recommendations drive additional revenue opportunities. (Introducing Athos Commerce: Searchspring and Klevu Join Forces)
Looking Ahead: The Future of Retail with Athos Commerce
As retailers face leaner teams, tighter budgets, and evolving shopper expectations, the path forward lies in moving smarter, faster, and with clarity. Athos remains committed to helping brands find the moments that matter—sharpening discovery, maximizing spend, and turning shopper intent into revenue.
With a global footprint spanning Europe, the Middle East, India, Asia-Pacific, and the United States, Athos is uniquely positioned to redefine the future of product discovery. By uniting the strengths of its founding companies, Athos offers a comprehensive, AI-driven ecommerce optimization platform that empowers retailers to create compelling digital shopping experiences worldwide. (Introducing Athos : Searchspring and Klevu Join Forces, Press Release – Athos – Klevu AI)
About Athos Commerce
Athos powers peak performance wherever ecommerce happens. By uniting Searchspring, Klevu, and Intelligent Reach, Athos provides retailers with sharper control over how products are found, merchandised, and sold across channels. Its AI-driven tools for product discovery, search, recommendations, merchandising, and feed management help brands improve relevance, reduce manual effort, and convert more shoppers faster. Thousands of brands, including Clarins, Puma, and Skims, rely on Athos to drive smarter growth and deliver standout shopping experiences. (Press Release – Athos Commerce – Klevu AI)
In an era of constant change, Athos stands as a beacon for retailers seeking to adapt, refocus, and grow. By embracing innovation and leveraging data-driven strategies, brands can navigate market shifts with confidence, ensuring sustained success in the ever-evolving world of retail.
