“Clear Demand Secures Strategic Investment from M33 Growth and Appoints Alex Moorhead as New Executive Chairman
Clear Demand, a leading provider of AI-driven Price and Promotion Optimization software, has announced a strategic investment from M33 Growth, a growth-stage investment firm based in Boston. This investment is set to accelerate Clear Demand’s growth, drive innovation, and enhance its capabilities to deliver exceptional value to retail clients in the grocery and convenience store sectors.
In today’s complex market, Clear Demand’s AI-powered pricing and promotion solutions have become essential for major grocery and convenience store chains in the US. The technology offers faster, more transparent pricing recommendations that align with retailers’ strategies, helping them optimize revenue and profitability while maintaining their brand promises.
James A. Sills, Ph.D., President and CEO of Clear Demand, commented, “The investment from M33 Growth marks a significant milestone for Clear Demand. It will help us enhance the value we provide to our clients and reinforce our position as the leading AI Price and Promotion Optimization solution.”
Gabe Ling, Managing Director and Founding Partner at M33 Growth, added, “Clear Demand’s innovative pricing platform delivers substantial ROI for its clients. We are excited to support Jim and his team in empowering retailers through advanced data science and AI technologies.”
In addition to the investment, Clear Demand is pleased to announce the appointment of Alex Moorhead as the new Executive Chairman. Alex brings extensive experience from his previous roles, including Co-Founder and CEO of Nectar Loyalty UK, Air Miles Canada, and board positions at Flashfood and Reebee Inc. (acquired by Flipp).
Alex Moorhead stated, “Clear Demand’s blend of pricing expertise and advanced technology presents a great opportunity to support retailers adapting to a changing market. With M33 Growth’s backing, we are well-positioned to provide cutting-edge pricing and promotions technology along with superior service.”
View Partners Capital LLC served as the exclusive financial advisor to Clear Demand for this transaction.
About Clear Demand
Clear Demand leads the field in Intelligent Price Management and Optimization (IPMO) for retail. The company offers an omni-channel lifecycle pricing solution that synchronizes prices, promotions, and markdowns, delivering a consistent brand experience. Utilizing patented technology, Clear Demand analyzes sales data to generate pricing strategies that meet profit and revenue goals. The SaaS-based solution is designed for big data, available on public or private clouds, and enables quick adoption with minimal disruption. Learn more at cleardemand.com.
About M33 Growth
M33 Growth is a venture and growth-stage investment firm focused on partnering with founders and CEOs to scale companies rapidly and achieve market leadership. The firm, based in Boston, specializes in driving sales and marketing growth, acquisitions, and new product development in the software, healthcare, and services sectors across North America.
