Cizzle Brands Corporation is pleased to announce a significant expansion of its presence in Western Canada with the introduction of CWENCH Hydration™ across all Calgary Co-op and Freson Bros. locations. This expansion includes the full lineup of four ready-to-drink (“RTD”) CWENCH Hydration™ flavors as well as 10-count packs of Brands CWENCH Hydration Mix packets, offering consumers greater accessibility to the brand’s premium hydration products.
Strengthening CWENCH Hydration™’s Market Position in Canada
This strategic placement marks a major milestone for Cizzle Brands as it continues to expand its footprint in Western Canada. The availability of Brands CWENCH Hydration™ at Calgary Co-op and Freson Bros. follows the company’s recent success with Kelowna-based gas station chain Canco Petroleum, which also began carrying the full RTD lineup of CWENCH Hydration™ beverages.
Cizzle Brands is focused on systematically growing its market share by partnering with well-established, community-based retailers that share a commitment to quality and customer satisfaction. The addition of Calgary Co-op and Freson Bros. to its retail distribution network underscores the brand’s increasing acceptance and popularity among Canadian consumers.
Calgary Co-op: A Retail Powerhouse in Alberta
Calgary Co-op is one of Alberta’s most prominent retail cooperatives, boasting a membership of over 440,000 loyal customers. Founded in 1956, the cooperative has built a strong reputation for providing high-quality grocery products sourced directly from local farmers and ranchers. Over the years, Calgary Co-op has diversified its offerings to include pharmacy services and fuel stations at select locations. As of 2025, Calgary Co-op operates 43 grocery stores and employs a total of 3,850 people.
With its deep roots in the community and focus on delivering fresh, local, and organic products, Calgary Co-op is an ideal retail partner for CWENCH Hydration™. The placement of CWENCH Hydration™ products in Calgary Co-op stores enhances accessibility for health-conscious consumers looking for superior hydration solutions.
Freson Bros.: A Legacy of Quality and Innovation
Founded in 1955 as a small butcher shop, Freson Bros. has since grown into one of Alberta’s most respected grocery chains. With 16 locations strategically positioned across the province—including key markets such as Edmonton, Grande Prairie, and Peace River—Freson Bros. has become synonymous with high-quality, locally sourced foods. Today, the chain employs over 1,000 people and continues to prioritize community engagement and innovation.
By introducing CWENCH Hydration™ to its shelves, Freson Bros. is reinforcing its commitment to offering customers premium beverage options. In addition to carrying the full range of CWENCH Hydration™ RTD flavors, Freson Bros. is also offering the 10-count packs of CWENCH Hydration Mix packets, catering to consumers who prefer convenient, on-the-go hydration solutions.
More information about Freson Bros. can be found at: https://www.freson.com/
The Vision Behind CWENCH Hydration™
CWENCH Hydration™ was developed to meet the increasing demand for clean, effective, and great-tasting hydration solutions. Made with high-quality ingredients, the beverages are designed to support active lifestyles and help consumers maintain optimal hydration levels. Each flavor is carefully crafted to provide refreshing and functional hydration without artificial additives, making CWENCH Hydration™ a standout choice in the competitive beverage market.
Cizzle Brands has been strategically expanding CWENCH Hydration™ across North America by targeting key markets and partnering with retailers that align with its values and growth objectives. The brand’s continued success in securing placements with reputable grocery chains underscores its growing market presence and consumer appeal.
Leadership Perspective on Expansion
John Celenza, Founder, Chairman, and Chief Executive Officer of Cizzle Brands, emphasized the company’s commitment to sustainable expansion and long-term growth:
“Step by step, we are strategically building out a market presence for CWENCH Hydration™ across North America. Community grocers such as Calgary Co-op and Freson Bros. are important pillars of this strategy as we continue to gain market acceptance. CWENCH Hydration™ keeps growing its market share in Western Canada, and we plan to keep up this momentum with the addition of these two grocery chains in Alberta. We are excited to be working with Calgary Co-op and Freson Bros. as we continue commercializing the CWENCH Hydration™ brand across Canada.”
Celenza’s statement reflects the company’s unwavering commitment to expanding its distribution channels while maintaining strong relationships with its retail partners. By aligning with community-focused grocers, Cizzle Brands ensures that CWENCH Hydration™ remains accessible to a broad consumer base, reinforcing its reputation as a trusted hydration brand.
Market Trends and Future Outlook
The demand for functional beverages has been on the rise, driven by increasing consumer awareness of health and wellness. According to market research, the global hydration drinks market is expected to continue its upward trajectory, with a growing preference for natural, electrolyte-infused, and low-sugar beverages. CWENCH Hydration™ is well-positioned to capitalize on these trends by offering a product that meets consumers’ evolving needs.
Cizzle Brands’ expansion into Alberta’s leading grocery chains is a testament to the brand’s growing influence in the functional beverage sector. Moving forward, the company aims to:
- Expand Distribution Channels: Continue securing placements with major retailers across Canada and the U.S.
- Strengthen Brand Awareness: Increase marketing efforts to enhance brand recognition and consumer loyalty.
- Innovate Product Offerings: Develop new flavors and product formats to cater to diverse consumer preferences.
- Enhance Sustainability Practices: Focus on eco-friendly packaging and sustainable sourcing to align with environmental initiatives.
