CDK Earns Two Stevie® Awards for Sales & Customer Service Excellence, Setting a New Benchmark in Automotive Retail Technology
CDK, the leading automotive retail software provider, has been awarded two prestigious Stevie® Awards for Sales & Customer Service, underscoring the company’s continued commitment to delivering exceptional, measurable customer outcomes. The recognition highlights CDK’s sustained investment in innovation, workforce development, and enterprise-wide operational transformation designed to better serve automotive retailers worldwide.
The company received a Gold Stevie® Award for Customer Service Training/Coaching Program of the Year (Technology Industries) and a Bronze Stevie® Award for Customer Service Transformation, earning distinction as the only automotive dealership software provider recognized in these highly competitive categories this year.
These honors reinforce CDK’s position as a trusted technology partner to automotive retailers and demonstrate how customer service excellence has become a strategic differentiator in the evolving automotive retail landscape.
Prestigious Global Recognition for Customer Service Excellence
The Stevie® Awards for Sales & Customer Service are widely regarded as the world’s premier honors for customer service, contact center, and sales professionals. Each year, the awards attract more than 2,000 nominations from organizations across industries and over 40 countries, making recognition highly competitive and globally respected.
Winners are selected based on the average scores of more than 150 expert judges worldwide, who evaluate submissions on criteria including innovation, impact, and measurable success. The cross-industry scope of the awards places CDK’s achievements alongside those of some of the world’s most recognized customer service leaders, extending well beyond the automotive sector.
For CDK, being honored in this global forum validates the company’s long-term vision to redefine customer support for automotive retailers through continuous improvement, accountability, and customer-centric execution.
Customer Service as a Strategic Differentiator
“Exceptional customer service is not a standalone initiative or a one-time program—it’s a strategic differentiator that requires sustained commitment, constant evolution, and accountability at every level of the organization,” said KAM McManus, Executive Vice President and Chief Customer Officer at CDK.
McManus emphasized that the Stevie® Awards recognize more than individual achievements; they reflect CDK’s broader transformation in how it supports automotive retailers. By combining continuous learning, disciplined execution, and a customer-first mindset, CDK has positioned itself as a leader in defining what world-class customer service looks like in the technology industry.
“Being recognized across industries reinforces that we’re helping shape the future of customer service while delivering tangible value to automotive retailers,” McManus added.
Gold Stevie® Award: Elevating Customer Service Through Training and Coaching
The Gold Stevie® Award for Customer Service Training/Coaching Program of the Year (Technology Industries) recognizes CDK’s innovative and structured approach to developing customer-facing teams within automotive retail organizations.
At the core of the program is a continuous learning model that combines structured curricula, role-based skill development, and rigorous validation processes. The initiative is designed to ensure that dealership employees are not only proficient in using CDK’s technology solutions, but also equipped to deliver consistent, high-quality customer experiences.
The training framework focuses on real-world dealership needs, aligning learning outcomes with measurable business results. Through targeted coaching and ongoing skill reinforcement, the program empowers automotive retailers to maximize the value of CDK’s solutions while improving operational efficiency, customer satisfaction, and long-term performance.
This award recognizes CDK’s ability to move beyond traditional training approaches and deliver a scalable, impactful development model that directly supports automotive retail success.
Bronze Stevie® Award: Driving Enterprise-Wide Customer Service Transformation
The Bronze Stevie® Award for Customer Service Transformation honors CDK’s comprehensive, enterprise-wide efforts to evolve how it supports customers across every touchpoint.
Rather than focusing on isolated improvements, CDK undertook a holistic transformation spanning organizational structure, internal processes, technology tools, and company culture. The goal was to deliver more consistent service experiences, stronger partnerships, and improved outcomes for automotive retailers.
As part of this transformation, CDK implemented performance-driven service standards supported by data, accountability, and continuous feedback loops. These efforts have resulted in measurable improvements, including:
- Average phone response times of under two minutes
- Chat response times of under one minute
- Increased consistency across service channels
- Stronger long-term customer relationships
The recognition reflects not only operational improvements, but also a cultural shift that places customer outcomes at the center of decision-making across the organization.
Supporting Automotive Retailers Through Innovation and Accountability
CDK’s award-winning initiatives align with broader trends shaping the automotive retail industry, where dealerships increasingly rely on advanced software platforms to manage sales, service, inventory, customer engagement, and operations.
By investing in training, coaching, and service transformation, CDK enables automotive retailers to adapt more effectively to changing consumer expectations, digital workflows, and competitive pressures. The company’s approach emphasizes partnership rather than transactional support, helping dealerships build stronger customer relationships while driving business growth.
This focus on accountability and measurable success has positioned CDK as a critical enabler of modern automotive retail operations.
Standing Out Across Industries
What makes CDK’s recognition particularly significant is its cross-industry scope. The Stevie® Awards honor excellence across sectors, from technology and financial services to healthcare and retail, underscoring CDK’s ability to compete—and win—against world-class customer service organizations well beyond the automotive industry.
Being the only automotive dealership software provider recognized in these categories highlights the company’s leadership and reinforces its commitment to setting new standards for customer service excellence.
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