Manhattan Associates Named Google Cloud’s Top Business Applications Partner for Supply Chain & Logistics Excellence
Manhattan Associates Inc. (NASDAQ: MANH) has been awarded the esteemed 2025 Google Cloud Business Applications Partner of the Year Award for Supply Chain and Logistics. This recognition reflects the company’s significant achievements as a pioneering force within the Google Cloud ecosystem, showcasing its advanced innovations in Agentic Artificial Intelligence (AI) and Generative AI (GenAI) embedded within the Manhattan Active® Suite. It also underlines the company’s unwavering commitment to enhancing customer success through scalable and transformative technologies.
The honor represents a major milestone in the ongoing partnership between Manhattan Associates and Google Cloud. Both companies have collaborated closely to deliver cutting-edge cloud infrastructure, sophisticated data analytics, and AI-driven innovations tailored to the needs of modern supply chains. These solutions are designed to empower enterprises with the agility and intelligence required to meet the growing complexities of today’s logistics and retail environments.
Kevin Ichhpurani, President of the Global Partner Ecosystem at Google Cloud, expressed enthusiasm in celebrating Manhattan Associates’ success: “Google Cloud’s Partner Awards recognize partners who have created outsized value for customers through the delivery of innovative solutions and a high level of expertise. We’re proud to announce Manhattan Associates as a 2025 Google Cloud Partner Award winner and celebrate their impact in enabling customer success over the past year.”
Sanjeev Siotia, Executive Vice President and Chief Technology Officer at Manhattan Associates, acknowledged the award as a reflection of the companies’ shared vision and technological synergy. “We are honored to be recognized as Google Cloud’s 2025 Business Applications Partner of the Year for Supply Chain and Logistics,” said Siotia. “This accolade is a testament to the deep collaboration between Manhattan and Google Cloud, as we bring to life a new era of intelligent supply chain solutions powered by cloud technology, data science, and AI.”
Central to Manhattan’s success are its two transformative AI-based solutions: Manhattan Active® Assist and Manhattan Active® Maven. These tools exemplify the real-world applications of GenAI and Agentic AI in addressing the day-to-day operational challenges faced by global supply chains.
Manhattan Active® Assist is a next-generation GenAI assistant integrated into the entire Manhattan Active suite. This intelligent and contextual tool transforms the user experience by allowing seamless interaction through natural language. It provides users with clear, conversational summaries of current application configurations and answers complex inquiries related to product functionality, API structures, and system behaviors across various personas and job functions. It is included with all Manhattan Active subscriptions, ensuring that customers at all levels can leverage the benefits of intuitive AI assistance.
Manhattan Active® Maven, on the other hand, is the company’s premier Agentic AI solution. It functions as a digital agent equipped with extensive knowledge across customer orders, payments, store locations, and product availability. Built on the Agentic AI framework and powered by Google’s Gemini large language models, Maven provides highly personalized and contextually accurate customer service experiences. It is embedded directly into retail websites and mobile applications, enabling real-time interactions that mirror those of human agents. This capability significantly reduces customer service costs while enhancing customer satisfaction and loyalty.
Both Assist and Maven exemplify Manhattan’s forward-thinking approach to applying AI in ways that go beyond automation—these tools empower human decision-making, optimize business processes, and unlock new levels of productivity. “These innovations showcase the real-world power of AI in supply chain and logistics, driving unprecedented levels of personalization, productivity, and cost-savings,” said Siotia. “Manhattan’s continued partnership with Google Cloud enables us to deliver scalable, resilient, and innovative solutions that address the complex challenges of modern supply chain networks.”
In addition to its product innovations, Manhattan Associates recently partnered with Google Cloud to release the second edition of the Unified Commerce Benchmark. This benchmark is the industry’s only empirical study of unified commerce in specialty retail, evaluating actual consumer transactions, returns, and omnichannel engagements across both physical and digital environments.
The 2025 Unified Commerce Benchmark reveals valuable insights into what sets high-performing retailers apart from their peers. Key findings include the importance of frictionless return policies, consistent cross-channel inventory visibility, and the integration of digital tools in physical stores to enhance customer experience. These best practices, highlighted in the benchmark, serve as a blueprint for retail transformation in an increasingly complex and competitive market.
The collaboration between Manhattan and Google Cloud goes beyond technology integration. It reflects a shared commitment to shaping the future of omnichannel retail and logistics through innovation, data, and cloud intelligence. This strategic alliance continues to benefit businesses aiming to modernize their supply chains, adopt agile business models, and deliver value through every touchpoint in the customer journey.
With decades of experience in retail and logistics technology, Manhattan Associates remains a global leader in supply chain commerce. Its software solutions seamlessly unify information across enterprises, integrating front-end customer engagement with back-end operational execution. Whether operating from a store, distribution center, or fulfillment network, businesses leveraging Manhattan’s technologies are equipped to thrive in an omnichannel world.
ABOUT MANHATTAN ASSOCIATES
Manhattan Associates is a global technology leader specializing in supply chain and omnichannel commerce. The company delivers comprehensive solutions that help businesses connect and coordinate all facets of their operations. From inventory management and order fulfillment to customer engagement and retail performance, Manhattan’s platforms deliver measurable results across the value chain.
With offerings available in both cloud and on-premises formats, Manhattan enables retailers, wholesalers, manufacturers, and logistics providers to adapt quickly to market demands. Its systems are designed with flexibility and scalability in mind, allowing clients to implement technology that evolves alongside their business needs.
Ultimately, the recognition by Google Cloud not only validates Manhattan Associates’ technological leadership but also marks a pivotal moment in the continued evolution of supply chain innovation. As businesses seek to future-proof their operations and navigate the challenges of global commerce, partnerships like that of Manhattan Associates and Google Cloud illuminate the path forward.
For more updates and insights on how Manhattan Associates is transforming supply chains with AI and cloud technology, visit www.manh.com.
