
Blushington Expands into Houston with Two Franchise Locations, Bringing Accessible Luxury Beauty Services to Texas
Blushington, the express luxury beauty franchise dedicated to making premium beauty services accessible, is proud to announce its expansion into the Texas market. This milestone marks the brand’s second and third franchise locations, signaling a significant step in its national growth journey. The new Houston locations will be owned and operated by Courtney Freels, a Houston native passionate about bringing accessible luxury and confidence to her community.
Introducing Blushington’s First Texas Franchisee: Courtney Freels
Freels, a Texas A&M University finance graduate with an extensive career in oil and gas trading, including time spent in London, is transitioning into the beauty industry with enthusiasm. As a former loyal customer of Blushington, she understands the transformative power of the brand’s services and aims to share that experience with Houston’s vibrant community.
“After a long pursuit to bring Blushington to the Houston market, I am thrilled to be at the forefront of its national franchise expansion,” Freels expressed. “Houston will proudly host the first Blushington franchise locations in Texas. My hope is that Houston women will embrace these tailored services and find them as indispensable as I have. Whether it’s a wedding, school formal, luncheon, gala, birthday party, big game day, the legendary Houston Rodeo, or simply treating yourself, we’re here to bring a touch of accessible luxury to every moment – no matter the occasion or the budget.”
A Franchise Model Rooted in Empowerment and Opportunity
Blushington’s expansion is driven by its commitment to inclusivity and empowerment. Under the leadership of its all-female C-Suite team and advisory board, the company continues to build on the success of its flagship New York location. Natasha Cornstein, CEO of Blushington, emphasized the brand’s mission to create meaningful opportunities for entrepreneurs in the booming $646 billion beauty industry.
“Blushington is offering an exceptional franchising opportunity for aspiring entrepreneurs,” Cornstein said. “Our brand is committed to offering best-in-class services for customers of all ages, skin tones, and hair textures. It has been especially gratifying to sell our first three franchises to long-standing customers. I am proud to welcome Courtney Freels, an accomplished businesswoman and philanthropist, as our first franchise partner in Texas.”
Blushington’s franchise model is designed for longevity and profitability, offering multiple recurring revenue streams through in-store and on-demand services. With an initial investment ranging from $435,500 to $630,100, the brand is actively seeking motivated, detail-oriented franchisees who share a passion for the beauty industry. Target expansion markets include Texas, Tennessee, Georgia, North Carolina, South Carolina, Arizona, Colorado, Nevada, and California. Veterans and multi-unit owners are also eligible for discounts, further emphasizing the brand’s commitment to accessibility and inclusivity.

Why Houston? A City Poised for Beauty Innovation
As one of the nation’s most philanthropic cities, Houston hosts hundreds of galas and charitable events annually, fueling the need for high-quality, quick beauty services. Freels highlighted how mission aligns with the city’s vibrant community.
“Houston’s thriving social scene drives demand for quick and high-quality beauty services to accommodate busy schedules. Blushington aligns perfectly with this need, providing not just beauty services but also a space for empowerment and inclusivity,” she noted.
About Blushington: A Decade of Confidence and Inclusivity
Founded in 2011 by sisters Stephi Cohen and Nicki Maron, operates on the belief that everyone deserves to feel confident and beautiful. Over the past decade, the brand has disrupted the beauty industry by offering a full suite of services—including blowouts, makeup, and skincare—under one roof. Its commitment to inclusivity ensures that customers of all ages, backgrounds, and hair textures feel welcome.
With its franchise expansion, continues to elevate the beauty experience for both customers and aspiring entrepreneurs, transforming how beauty services are delivered across the nation.
Explore Franchise and Career Opportunities
it invites interested franchisees to learn more about its opportunities at blushington.com/pages/franchise. For those seeking careers at the new Houston locations, inquiries can be directed to [email protected].
As Blushington takes its next step in reshaping the beauty industry, Houston is set to become a shining example of accessible luxury and community empowerment.