Bloomreach Unveils New Features to Boost Flexibility and Personalization for Ecommerce Teams This Holiday Season

Bloomreach, a leader in ecommerce personalization, has unveiled a set of new features within its Bloomreach Discovery platform aimed at helping ecommerce businesses enhance customer experiences and drive revenue this holiday season. With the peak shopping period rapidly approaching, the company’s updates provide teams with more control and flexibility in crafting personalized shopping journeys, boosting engagement, and increasing conversion rates.

With online holiday sales reaching $221.1 billion in 2023, it’s clear how critical the holiday season is for ecommerce retailers. As teams prepare for the surge in consumer activity, Bloomreach is offering several powerful merchandising tools to improve the way customers interact with websites and products. These new capabilities within Bloomreach Discovery are designed to allow businesses to deliver more relevant and targeted shopping experiences, ensuring higher engagement and more conversions.

New Features for Enhanced Personalization and Merchandising

The new features within Bloomreach Discovery provide teams with greater control over product discovery and the ability to create more personalized experiences. Key additions include:

  1. Personalization Studio (Beta): This new tool allows businesses to customize the ranking of search results based on individual user behaviors and preferences. By prioritizing products based on how users interact with the site, ecommerce teams can ensure shoppers see the most relevant products, leading to a more personalized shopping experience and higher conversion rates.
  2. Real-Time API Merchandising: Aimed at developer teams, this feature uses customer and behavioral data to dynamically display the most relevant products throughout the shopping experience. This functionality reduces the manual work involved in managing product displays, while ensuring customers always see the best recommendations based on their real-time actions.
  3. Conditional Slot Merchandising (Beta): This feature enables retailers to set up rules that determine which products appear in specific locations on webpages based on characteristics like brand, category, or color. It allows for smarter product displays, such as promoting new arrivals or creating tailored product groupings to enhance the customer experience. Retailers can also create customized product placements for holidays or special promotions.
  4. Dynamic Categories: This feature automatically creates new product categories based on predefined conditions such as product type, price range, or color. It makes it easier for merchants to set up special categories like “Holiday Gifts Under $25” without needing developer assistance. This functionality streamlines the process of launching promotions and ensures that customers are always shown relevant products.

The Importance of AI and Personalization in Peak Seasons

The enhancements come at a time when businesses are preparing for the holiday rush. As Jordan Roper, General Manager and Head of Product for Bloomreach Discovery, explained, “We know how critical the peak holiday season is to our customers, and we’re excited to offer them even more ways to drive AI-powered success at a time when it matters most. No matter what time of year it is, though, we’re continuing to innovate with our customers at the forefront.”

These AI-driven features offer more than just automation; they help businesses stay agile and respond to shopper behavior in real-time. By providing a more tailored shopping experience, Bloomreach helps businesses ensure that their customers find products that meet their exact needs, leading to increased loyalty and sales. With these updates, Bloomreach continues its mission to power the next generation of ecommerce search and merchandising.

About Bloomreach

Bloomreach is a platform designed to transform the ecommerce experience through personalized interactions. The company’s data engine unifies real-time customer and product data, enabling businesses to better understand what shoppers want. With its AI-powered capabilities through Loomi, Bloomreach enables businesses to create endless new paths to purchase, increase profitability, and accelerate growth.

Bloomreach’s suite of products includes Engagement, a marketing automation platform; Discovery, an ecommerce search solution; Content, a headless CMS; and Clarity, an AI-powered conversational shopping tool. Trusted by over 1,400 global brands, including Williams-Sonoma, Bosch, Puma, and Marks & Spencer, Bloomreach is at the forefront of driving ecommerce innovation.

As ecommerce continues to evolve, Bloomreach remains committed to providing businesses with the tools they need to create personalized and seamless shopping experiences that drive engagement and success.

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