
Blackhawk Network and Gopuff Partner to Revolutionize Holiday Gift Card Shopping with Instant Delivery
This holiday season, last-minute shoppers have a new solution for quick, at-home delivery of physical gift cards. A groundbreaking partnership between global branded payments leader Blackhawk Network (BHN) and instant commerce platform Gopuff allows customers to seamlessly add physical gift cards from top brands to their online grocery orders. Delivered alongside everyday essentials like groceries, holiday treats, electronics, and stocking stuffers, this collaboration ensures the perfect gift is just minutes away.
Gift Cards Meet Instant Convenience
“Gopuff is known for offering its customers the ultimate selection and convenience for everyday needs, including in-demand gifts,” said Brett Narlinger, head of global commerce at BHN. “Gift cards are once again the most requested holiday gift and a go-to option for last-minute shoppers. By partnering with BHN to add popular physical gift cards for delivery in as little as 15 minutes, Gopuff is making it even easier to give the perfect gift, even in a holiday pinch.”
As online grocery shopping continues to grow, with sales projected to reach $120 billion by 2028 according to Brick Meets Click, the collaboration between BHN and Gopuff is perfectly timed. This partnership not only caters to the growing demand for convenience but also creates a digital one-stop shop for busy consumers. By combining Gopuff’s fast delivery capabilities with BHN’s broad selection of branded and exclusive gift card options, the partnership offers a streamlined shopping experience during one of the busiest times of the year.
Why This Partnership Stands Out
The collaboration addresses a growing consumer preference for convenience and immediacy. Shoppers can now purchase physical gift cards through Gopuff and have them delivered alongside essentials in as little as 15 minutes. BHN’s collection includes award-winning and exclusive gift cards like One4all®, a multi-brand option ideal for any recipient.
Whether a customer needs a last-minute gift for a holiday party or wants to surprise a loved one in another city, BHN and Gopuff make the process effortless. This combination of speed, variety, and accessibility caters to the evolving needs of modern consumers, providing a valuable solution for saving time during the hectic holiday season.
Innovating the Shopping and Payment Experience
Blackhawk Network is no stranger to revolutionizing how consumers shop and pay. From creating the Gift Card Mall® in-store displays to offering digital and integrated branded payment solutions, BHN continues to lead the way in meeting consumer demand for seamless experiences. Its single global platform empowers businesses to enhance customer engagement, drive loyalty, and grow revenue through branded payments.
As a trusted partner, BHN connects consumers with more than 400,000 touchpoints worldwide, offering solutions that include gift cards, corporate rewards, eGifts, and custom payment technologies. For more information on Blackhawk Network’s capabilities, visit BHN.com.
Gopuff: A Pioneer in Instant Commerce
Gopuff has redefined convenience with its innovative instant commerce model. Leveraging a network of local micro-fulfillment centers, proprietary technology, and a hyper-local logistics infrastructure, Gopuff delivers household essentials, groceries, over-the-counter medications, and more to customers’ doors in as fast as 15 minutes.
Founded in 2013 by co-CEOs Rafael Ilishayev and Yakir Gola, Gopuff has grown into a leader in the U.S. and U.K. markets, offering unmatched speed, affordability, and reliability. This partnership with BHN highlights Gopuff’s ongoing commitment to enhancing its offerings and delivering value to its customers.
A Solution for Modern Shoppers
Incorporating physical gift cards into Gopuff’s product lineup is a game-changer for consumers who prioritize convenience, especially during the bustling holiday season. By bridging the gap between fast delivery and gifting, the partnership ensures that customers can tackle their holiday to-do lists with ease.
As the demand for instant commerce continues to rise, the collaboration between Blackhawk Network and Gopuff sets a new standard for retail convenience. Shoppers now have access to a simple, efficient way to give thoughtful gifts and purchase everyday essentials—all delivered directly to their doorstep.
For more details on this partnership and to explore its offerings, visit BHN.com and Gopuff.com.