
Sephora is ringing in 2025 with its most exciting lineup of Beauty Insider birthday gifts yet, offering something special for members in the U.S. and Canada. With an expanded range of coveted offerings, Sephora ensures every celebration is memorable.
“Our annual birthday gifts are such a special and celebratory moment for our more than 40 million Beauty Insider members. This year, we have even more coveted offerings for shoppers to choose from,” said Emeline Berlind, Senior Vice President and General Manager of Loyalty at Sephora. “This is our biggest selection ever, filled with curated gifts across every category at Sephora, allowing customers to pick what best suits their needs and routines. It’s a unique-to-Sephora experience that shows our appreciation for our amazing Beauty Insider members.”
Iconic Brand Lineup
Beauty Insider members across all three tiers (Insider, VIB, and Rouge) can choose from a stunning range of products from iconic brands like Makeup By Mario, Summer Fridays, LANEIGE, amika, Kérastase*, and Juliette Has A Gun*. These selections cater to a variety of beauty routines, ensuring something for everyone.
Luxe Surprises on the Horizon
Later in 2025, Sephora plans to introduce exclusive offerings from prestige brands like Burberry and Kayali*. These luxurious additions elevate the celebration and bring even more excitement to the birthday gift lineup.

Rotating Online Exclusives
To keep the celebration fresh all year long, VIB and Rouge members have access to online-exclusive gifts, with new options introduced quarterly. For the first quarter of 2025, these members can enjoy a clinical skincare birthday gift from Skinfix. Each quarter will unveil premium options, ensuring continuous delight for members throughout the year.
More Ways to Celebrate
For members seeking flexibility, Sephora offers the option to choose 250 Beauty Insider points instead of a physical gift. This exclusive in-store option is perfect for those who want to customize their beauty journey.
Birthday gifts can be redeemed for free at Sephora and Sephora at Kohl’s locations or online with a $25 minimum purchase**. Sephora’s initiative reflects its commitment to providing personalized experiences for its loyal members.
The 2025 Core Birthday Gift Lineup
Makeup by Mario
- MoistureGlow Plumping Lip Serum in ‘Rosewood Glow’: A hydrating, glossy balm that visibly plumps lips while delivering a dewy finish.
- Ultra Suede Sculpting Lip Pencil in ‘Rich Mauve’: A precision lip liner for defining, sculpting, and enhancing lips for a fuller look.
Summer Fridays
- Jet Lag Mask: A nourishing, fragrance-free mask infused with niacinamide, glycerin, hyaluronic acid, and antioxidants.
- Lip Butter Balm in ‘Pink Sugar’: A silky vegan balm that hydrates and soothes dry lips.
- Rich Cushion Cream Ultra Plumping Moisturizer Packette: An ultra-rich cream that plumps and hydrates while supporting the skin’s moisture barrier.
LANEIGE
- Water Bank Blue Hyaluronic Cream Moisturizer: A barrier-boosting cream that delivers intense hydration.
- Cream Skin Refillable Toner & Moisturizer: A milky cream-toner hybrid enriched with ceramides and peptides for radiant skin.
- Lip Sleeping Mask in ‘Berry’: An overnight lip mask that intensely moisturizes with Berry Fruit Complex and shea butter.
amika
- The Kure Strength Shampoo and Conditioner for Damaged Hair: Clinically shown to reduce breakage and strengthen strands.
- The Kure Intense Strength Hair Mask: A moisturizing mask proven to hydrate, strengthen, and improve hair manageability.
Kérastase*
- Elixir Ultime Hydrating Hair Oil: A lightweight oil that smooths frizz, enhances shine, and protects hair from heat up to 450°F.
- Nutritive 8H Magic Night Serum: An overnight serum that reduces frizz, hydrates, and strengthens hair while adding radiant shine.
Juliette Has A Gun*
- Not a Perfume EDP: A minimalist, allergen-free fragrance with a unique, subtle woody scent.
- Juliette EDP: A seductive blend of dark cherry, pink pepper, cashmeran, and jasmine absolute.
First Online-Exclusive Gift
Skinfix
- Triple Lipid-Peptide Cream: A rich moisturizer that restores the skin barrier and addresses six signs of aging.
- Triple Lipid Activating Serum: A potent serum that visibly reduces fine lines in seven days.
How to Join the Celebration
Become a Beauty Insider member for free by signing up in-store, on Sephora.com, or via the Sephora app. Members can explore the full lineup of birthday gifts and choose their perfect match.
*Note: Gifts from Kérastase and Juliette Has A Gun are not available at Sephora at Kohl’s or on Kohls.com. **Customers can redeem their birthday gift for free in-store or online with a minimum $25 purchase. No minimum purchase is required at Sephora at Kohl’s or on Kohls.com.
About Sephora Americas
Sephora is the leading global prestige beauty retailer, connecting millions of customers with a dynamic beauty community. Operating in 34 markets with over 3,000 stores and a robust digital presence, Sephora offers a curated selection of nearly 500 brands. With a mission rooted in inspiration and inclusion, Sephora continues to redefine prestige beauty since its founding in 1969 in Limoges, France.