
Birdzi Welcomes Brookshire Brothers, Expands Team and Innovations to Meet Growing Retailer Needs
Birdzi, a leading provider of customer intelligence and engagement solutions for the supermarket industry, has announced a partnership with Brookshire Brothers, a Texas-based, employee-owned regional grocery chain. Leveraging Birdzi’s advanced personalization and analytics capabilities, Brookshire Brothers aims to deliver tailored shopping experiences and effective promotions while gaining valuable insights into customer behavior.
Personalization at the Core of Brookshire Brothers’ Strategy
Brookshire Brothers operates nearly 120 stores under seven distinct retail brands, ranging from contemporary grocery outlets to convenience-supermarket hybrids. To enhance customer engagement, the chain will implement Birdzi’s VISPER solution, which offers personalized digital coupons and ad flyers supported by a robust shopper analytics and customer data platform.
“Brookshire Brothers believes in putting our customers first,” said John Alston, president and CEO of Brookshire Brothers. “Birdzi’s cutting-edge personalization tools allow us to quickly adapt to the unique needs of our diverse customer base, ensuring we remain a trusted and valued community partner.”
In addition to Brookshire Brothers, Birdzi added other prominent grocery partners in 2024, including Associated Food Stores, its first grocery wholesaler client, and Tops Friendly Markets, part of Northeast Shared Services.
Scaling Operations with New Talent
To support its growing client base and maintain strong partnerships, Birdzi has expanded its team with key hires across several departments:
- Customer Success:
- Katie Christ, director of client success and shopper insights, brings extensive analytics expertise to help retailers leverage Birdzi’s platform effectively, focusing on metrics that matter most to individual clients.
- Product Expansion:
- Lucas Helal and Luis Mendes, machine learning and AI engineers, are tasked with building scalable AI models for confident campaign planning.
- Karen Sales, marketing consultant, ensures Birdzi’s innovations align with retailer and brand needs.
- Platform Development:
- A reinforced development team, including Venu Modugu, Vishweshwar Swami, Abhishek Jain, and Rushika Raman, is focused on optimizing data pipelines to enhance Birdzi’s data infrastructure for advanced analytics.
Innovative Product Developments in 2024
Birdzi’s product evolution in 2024 has been heavily influenced by collaboration with its retail partners, leading to several impactful innovations:
- VISPER Live:
Launched in July, this tool allows brands to engage with customers through continuous campaigns that dynamically respond to shopper preferences. - Instrumental Partnerships:
A partnership with Armeta Analytics, acquired by The Bridge, was announced in October. This collaboration improves data quality and accelerates retailer onboarding, ensuring quicker access to Birdzi’s platform. - AI-Driven Weekly Ad Forecaster:
Birdzi introduced a tool that provides realistic projections for personalized ad performance, enabling retailers to plan more effective campaigns tailored to shopper needs. - Customer-Driven Analytics Tool:
Developed in partnership with Tops Friendly Markets, this high-performance analytics and marketing tool will soon be available to all Birdzi customers, offering enhanced flexibility and functionality.
Transformative Results for Retailers
Birdzi’s commitment to innovation has yielded remarkable results for its partners. Retailers using Birdzi’s platform have reported a 30% increase in basket size and a doubling of store visits. These outcomes highlight the effectiveness of Birdzi’s solutions in driving customer engagement and loyalty.
“Birdzi proudly became the grocery industry’s most trusted personalization and customer intelligence platform in 2024,” said Shekar Raman, CEO and co-founder of Birdzi. “We look forward to continuing our collaboration with retailers to achieve even greater success in the coming year.”
About Birdzi
Founded with a mission to make shopping “Smart, Personal, and Seamless,” Birdzi empowers retailers and brands to connect with shoppers at the right time, place, and message. Its ecosystem of solutions enables 1:1 personalization and advanced shopper engagement. Learn more at www.birdzi.com.
Birdzi’s ongoing advancements and new partnerships solidify its role as a leader in the supermarket industry, driving innovation and delivering value to grocers and their customers.