Today, Domo (Nasdaq: DOMO) announced that Bassett Furniture Industries, Inc. (Nasdaq: BSET) has fully integrated Domo across its operations, spanning from corporate headquarters to retail stores and distribution teams. This integration empowers Bassett Furniture to make informed, data-driven decisions in real-time. Beginning their collaboration in 2020, Bassett Furniture now utilizes Domo to engage retailers effectively, optimize merchandise selection tailored to specific regions, reduce excess inventory, and maximize retail space.
Established in 1902, Bassett Furniture has long been a prominent manufacturer of high-quality home furnishings in the United States. Embracing Domo has allowed the company to modernize its data operations, replacing legacy systems and fostering a dynamic data-driven culture. Across all levels of the organization, employees leverage Domo daily to access real-time data, generate dynamic reports, and monitor market trends. Domo’s mobile app ensures that teams nationwide receive instant updates, enabling them to review pertinent insights tailored to each location, employee, and product.
Brian Claspell, CIO at Bassett Furniture, emphasized, “We sought a solution that would provide comprehensive insights into employee performance, product lines, and customer bases at any store. Domo is an invaluable tool because it presents data succinctly, enabling us to analyze across various metrics and demographics, ultimately enhancing our understanding of customer needs and improving their experience.”
Through Domo, Bassett Furniture enhances its purchasing decisions by monitoring sales trends and predicting future customer preferences up to six months in advance. This improved forecasting capability aids in managing extended lead times and warehouse space, optimizing inventory levels, and making informed procurement decisions.
In addition to its own retail outlets, Bassett Furniture’s products are available at over 130 independent retailers nationwide. Leveraging Domo, the company’s leadership and sales teams collaborate with these retailers to optimize space and curate merchandise tailored to local preferences.
Mark Maughan, Chief Analytics Officer and SVP of Customer Success at Domo, commented, “Accurate data is essential for effective decision-making, and Bassett Furniture exemplifies how empowering employees with the right tools can drive business success. Domo enables complete visibility into historical and current sales performance at each store, down to the SKU level.”
For further insights into how Bassett Furniture and other industry leaders leverage Domo to harness the power of data, visit www.domo.com/customers.
About Bassett Furniture Industries, Inc.:
Bassett Furniture Industries, Inc. (NASDAQ: BSET) is a leading manufacturer and marketer of premium home furnishings. With 88 company-owned and licensee-operated stores, Bassett utilizes its strong brand presence to deliver a superior shopping experience for consumers seeking stylish, customizable furniture and coordinated accessories. The company also operates a robust wholesale business serving over 700 accounts across the United States and internationally. For more information, visit the company’s website at bassettfurniture.com.
About Domo:
Domo enables organizations to harness data effectively, enhancing their impact on business outcomes. As a cloud-native data experience platform, Domo transcends traditional business intelligence by making data visible, actionable, and user-friendly through intuitive dashboards and applications. Supported by AI and secure data foundations that integrate with existing cloud and legacy systems, Domo empowers companies to optimize critical business processes efficiently and at scale. This fosters a culture of bold curiosity that drives exponential business growth.
