The global cosmetics industry is flourishing as consumer focus on self-care and wellness grows. This expansion, however, intensifies competition, prompting companies to differentiate themselves strategically to sustain success in this dynamic market. Avon International has chosen Blue Yonder’s AI-powered platform for Cognitive Demand Planning, Enterprise Supply Planning, and Control Tower solutions to establish a modern end-to-end supply chain. This decision supports Avon’s strategic goals and vision amidst its operational presence across 40 countries in Europe and Asia Pacific.
Founded over 135 years ago, Avon operates on a direct-selling model through millions of independent representatives who provide personalized beauty advice across various channels, including online and offline platforms, retail stores, and marketplaces. Avon International sought to optimize its manufacturing and distribution processes in Europe and Asia Pacific by implementing a centralized “Planning Hub” for streamlined demand and supply planning. Blue Yonder’s SaaS solutions, leveraging advanced AI and ML capabilities, were chosen to enhance decision-making and responsiveness in Avon’s dynamic market environment.
Maciej Kaniowski, COO of Avon International, emphasized the company’s commitment to transforming its operations while staying true to its values and business model. Blue Yonder’s solutions are expected to enable Avon International to meet evolving customer and partner needs effectively across all channels. Key features of Blue Yonder’s solutions include robust ML forecasting, explainable causal factor analysis, and scenario simulations for enhanced accuracy and decision support.
Implementation of Blue Yonder solutions aims to streamline operations, improve forecast accuracy, and optimize inventory management across Avon International’s supply chain. These advancements are crucial for expanding omni-channel capabilities and maintaining competitiveness in the global cosmetics market.
Avon International’s manufacturing operations in Europe and Asia Pacific are managed by Avon Operations Polska (AOP) and Avon Distribution Polska (ADP), with their primary activities centered in Garwolin, Poland. AOP operates Avon’s largest and most technologically advanced factory worldwide, supporting distribution to approximately 40 countries.
Terry Turner, president of Manufacturing at Blue Yonder, expressed excitement about partnering with Avon International on its supply chain digital transformation, highlighting shared values of inclusion, women’s empowerment, and equity. Blue Yonder’s solutions are expected to help Avon International adapt to market changes, ensuring an agile, sustainable, and competitive supply chain.
For more information, visit Blue Yonder’s Cognitive Demand Planning resources or explore their solutions tailored for consumer industries.
