The cosmetics industry continues to grow due to increasing consumer focus on self-care and wellness. However, fierce competition in this volatile market compels companies to strengthen their market positions strategically. Avon International has responded by implementing Blue Yonder’s AI-driven solutions for Cognitive Demand Planning, Enterprise Supply Planning, and Control Tower. This move aims to revolutionize their supply chain, aligning with their corporate strategy and vision.
Founded over 135 years ago, Avon operates globally, primarily through direct selling and various retail channels across Europe and Asia Pacific. To enhance operational efficiency, Avon plans to centralize manufacturing and distribution through a new “Planning Hub”. This initiative leverages Blue Yonder’s SaaS solutions, integrating AI and machine learning to optimize demand and supply planning, ensuring agile responses to market dynamics.
Maciej Kaniowski, COO of Avon International, emphasized the necessity of digital transformation to meet customer demands across all channels. Blue Yonder’s selection was based on its advanced capabilities and innovative features, aligning with Avon’s requirements for accurate forecasting and decision-making agility. By deploying Blue Yonder’s ML models, Avon anticipates improved forecast accuracy, scenario planning, and inventory management, crucial for sustaining competitive advantage.
Avon’s European and Asia Pacific operations are managed by Avon Operations Polska (AOP) and Avon Distribution Polska (ADP) from their base in Garwolin, Poland, home to Avon’s largest and most technologically advanced factory. The collaboration with Blue Yonder marks a pivotal step in Avon’s journey towards a more resilient, sustainable, and customer-centric supply chain.
Terry Turner, President of Manufacturing at Blue Yonder, expressed enthusiasm about partnering with Avon International, highlighting shared values of inclusion and empowerment. This collaboration is set to bolster Avon’s market responsiveness and operational efficiency amid evolving industry demands.
For more insights:
- Explore Blue Yonder’s Cognitive Demand Planning
- Watch Next Generation Demand Planning with Cognitive Solutions
- Discover Blue Yonder’s Solutions for Consumer Industries
- Read the E-book on Enhancing Supply Chains with Predictive Insights
