AVEDA debuts on Amazon US Premium Beauty store
AVEDA, the pioneer of high-performance, plant-based, purpose-driven beauty, announced its debut on Amazon’s U.S. Premium Beauty store, bringing its range of vegan hair, skin, body and lifestyle products to new consumers across the country.
“With the launch of AVEDA on Amazon’s Premium Beauty store, we’re not only introducing more people to the world of AVEDA, but also highlighting our incredible salon network,” said Shane Wolf, president of AVEDA, hair care. “This new online experience showcases our world of high-performance, vegan hair care products for everyone, from new innovations to iconic classics.”
Amazon customers can choose from a wide selection of AVEDA products, including best-selling franchises: Botanical Repair™ for building and repairing hair bonds; Invati Ultra Advanced™ for thinning hair; and Be Curly Advanced™ for targeted care for curly, coily and wavy hair. Shoppers can also explore exclusive scent collections, such as Shampure™ , Rosemary Mint and Cherry Almond ; body care essentials, such as Hand Relief™ ; and styling products, such as the Aveda Wooden Brush .
AVEDA’s Premium Beauty store on Amazon US features an immersive hair care guide – an educational experience created in partnership with AVEDA salon professionals. The guide includes videos, product highlights and stories to help consumers recreate salon-inspired styles at home.
Since its founding, AVEDA has been guided by its mission to care for the world. AVEDA is a proudly vegan, B-Certified, Leaping Bunny approved corporation that raises awareness and funds for clean water initiatives around the world. AVEDA prioritizes caring for the “whole you” by combining modern science with the ancient art of Ayurveda to provide holistic, ritual-based products and services that meet the needs of both consumers and professionals.
Follow @AVEDA and @amazon on social media and shop AVEDA on Amazon US’s Premium Beauty store at amazon.com/AVEDA.
ABOUT AVEDA
Our mission at AVEDA is to care for the world we live in, from the products we make to the ways we give back to society. At AVEDA, we strive to be an example of environmental leadership and responsibility, not just in the beauty world, but around the world.
A force of nature since 1978, AVEDA was founded by hairdresser Horst Rechelbacher with a mission to care for the world we live in. Built on a foundation of caring for people and the planet, AVEDA creates high-performance, plant-based, vegan products for hair, skin and body. AVEDA uses botanical technologies and green chemistry to combine the principles of modern science with the ancient healing art of Ayurveda. AVEDA is Leaping Bunny approved by Cruelty Free International and is a Certified B Corporation, meeting verified high standards for social and environmental performance, transparency and accountability. AVEDA products are available in over 45 markets worldwide, including independent stores, salon partners, specialty retailers and AVEDA.com. For all hair types, for everyone.
About The Estée Lauder Companies
The Estée Lauder Companies Inc. is a leading global manufacturer, marketer and marketer of skin care, makeup, fragrance and hair care products, managing luxury and prestige brands worldwide. The Company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands including The Ordinary and NIOD, and BALMAIN Beauty.
ELC-B
The original language text of this announcement is the official, authoritative version. Translations are provided as a convenience only and must refer to the original language text, which is the only version of the text that has legal effect.
