At Shoptalk Europe, Athos Commerce unveiled its new Intelligent Discovery Platform, an AI-powered solution designed to help ecommerce brands connect shoppers with the right products across every digital commerce channel. Built for the emerging age of agentic commerce, the platform combines intelligent search, personalization, merchandising, product feed management, and Generative Engine Optimization (GEO) into a unified solution aimed at improving discoverability, increasing conversions, and delivering seamless shopping experiences across both traditional and AI-driven channels.
As shopping journeys become increasingly fragmented, consumers are discovering products through conversational AI tools, social media platforms, marketplaces, and comparison shopping engines—often without visiting a retailer’s website directly. According to Athos Commerce’s Connected Consumer 2026 report, 60% of consumers now use AI tools during their shopping journey, while 39% are comfortable completing purchases through AI-powered platforms.
“The rules of product discovery are being rewritten in real time,” said Chuck Haling, CEO of Athos Commerce. “Consumers are discovering products across AI platforms, social channels, marketplaces, and mobile experiences. Our continued investment in AI innovation helps brands adapt to these changes, deliver more personalized experiences, and stay ahead of the future of commerce.”
To address evolving consumer behavior, Athos Commerce introduced three new AI agents that support both shoppers and ecommerce teams:
- Conversational Assistant enables consumers to search using text and images, ask follow-up questions, and receive intelligent product recommendations through natural conversations.
- GEO Assistant (Generative Engine Optimization) helps brands optimize product data for greater visibility across AI answer engines and conversational commerce platforms such as ChatGPT and Google Gemini.
- Channel Assistant automates product feed management across Google Shopping, Meta, TikTok, marketplaces, retail media networks, and emerging AI commerce channels by auditing feeds, identifying optimization opportunities, and improving product data quality.
These AI assistants operate within the Athos Commerce Intelligent Discovery Platform, which unifies AI-driven search, personalization, merchandising, analytics, and product feed management to help brands improve discoverability and drive stronger business outcomes.
The company also introduced several new AI-powered capabilities across its core platform, including:
- Enhanced AI Search for more conversational and intelligent product discovery
- AI Product Recommendations tailored to shopper behavior and intent
- AI Data Enrichment to automatically improve product information
- AI Product Bundling to create complementary product groupings and increase basket value
- AI Merchandising to automate product ranking and merchandising decisions
- AI Product Data Management to streamline feed optimization across channels and marketplaces
Jack Turner, Head of Digital & E-commerce at Kick Game, highlighted the platform’s impact on retail operations, noting that Athos Commerce has helped the company deliver more relevant product discovery experiences through personalized ranking, intelligent merchandising, and flexible product curation.
Tim Mawson, Partner Manager at Visualsoft, added that as AI transforms how consumers discover and evaluate products online, retailers require more intelligent and connected commerce experiences. He noted that Athos Commerce is helping brands meet this demand through a unified approach to discovery, personalization, merchandising, and product data optimization.
About Athos Commerce
Athos Commerce helps brands connect the right shoppers to the right products across every shopping channel. The Athos Commerce Intelligent Discovery Platform combines AI-powered search, personalization, merchandising, and product feed management to power modern ecommerce discovery experiences across onsite and offsite channels. Trusted by more than 2,700 brands across 50+ countries, Athos Commerce helps retailers improve product visibility, drive conversion, and accelerate growth in the era of AI-powered commerce.
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