Apple Expands Retail Presence in Saudi Arabia with Launch of Online Store and App
Apple® has officially expanded its retail footprint into the Kingdom of Saudi Arabia with the launch of the it’s Store® online and the Apple Store app, delivering a fully localized experience in Arabic for the first time. This strategic move marks a major milestone in Apple’s presence in the Middle East, offering customers across Saudi Arabia access to the full suite of Apple products, personalized services, and direct support — all provided by Apple’s trusted teams.
“We are thrilled to bring the Store online and the Store app to Saudi Arabia, offering customers a new way to explore and shop it’s extraordinary lineup of products and services,” said Deirdre O’Brien, Senior Vice President of Retail and People. “Our customers in Saudi Arabia are passionate about the things they can do with technology, and our teams can’t wait to connect with customers and help them discover how it’s innovations can meaningfully enrich their daily lives.”
Personalized Shopping Like Never Before
With the introduction of the Apple Store online and Apple Store app, customers in Saudi Arabia now have access to it’s most personalized shopping experience yet. The online platform offers a seamless, easy-to-navigate interface that allows customers to explore it’s entire lineup — including iPhone®, Mac®, iPad®, Apple Watch®, and accessories.
Through the Store app, users benefit from personalized product recommendations based on devices they already own. They can also compare models, check saved items, and track orders with ease. This tailored approach ensures each customer finds the right product for their lifestyle, whether they are upgrading a device or buying their first Apple product.
Shopping iPhone Has Never Been Smarter
The latest iPhone 16 lineup is designed from the ground up to support Apple Intelligence, a new suite of powerful AI-driven features that enhance productivity, privacy, and everyday usability. With the iPhone 16, Saudi customers can experience cutting-edge technology that’s intuitive, powerful, and secure.
In addition, customers can now personalize their experience through configure-to-order options for Mac, selecting their preferred chip, memory, and storage configurations. For Apple Watch fans, the ability to mix and match cases and bands allows for complete personalization of style and function.
Free Arabic and English Engraving for the First Time
One of the standout features of this launch is free engraving now available in both Arabic and English for the first time on apple.com/sa-en/store. Customers can add a personal touch to their AirPods®, Apple Pencil®, AirTag®, and other accessories with a mix of text, emoji, and numbers. This dual-language support highlights Apple’s commitment to local culture and personalization.
Trusted Apple Retail Services Come to Saudi Arabia
Apple’s world-class retail services are now accessible across Saudi Arabia, offering customers a comprehensive shopping and support experience from start to finish.
Customers can get personalized assistance via chat or phone to help them choose the perfect device. Once a product is delivered, It’s team provides remote Personal Setup services, assisting with initial configuration, iOS migration, and cellular activation.
To make shopping even more flexible, Apple is partnering with Tamara, a local financial platform, to offer Buy Now Pay Later options. Customers can pay over four months with zero interest, making the products more accessible to a broader audience.
Apple Trade In and Sustainability Efforts
As part of its global sustainability mission, It has introduced the Apple Trade In® program in Saudi Arabia. Customers can exchange eligible devices for credit toward new purchases. If a device isn’t eligible, it will recycle it at no cost, helping to reduce electronic waste and conserve materials.
This initiative aligns with it’s commitment to environmental responsibility and reinforces its role as a leader in sustainable innovation.
AppleCare+ and Priority Support
Saudi customers can now opt for AppleCare+®, a comprehensive coverage plan offering two years of support and protection for iPhone, iPad®, Mac, and Apple Watch. Benefits include priority access to Apple experts, coverage for accidental damage, and the peace of mind that comes with direct service from it’s support teams.
Exclusive Education Pricing and Back-to-School Offers
Students, parents, and educators can now take advantage of Apple’s Education Store, which offers exclusive savings on eligible Mac and iPad devices. Until September 30, eligible customers who purchase a qualifying Mac or iPad will receive a free pair of AirPods or another accessory of their choice — a perfect back-to-school bundle.
These offers reinforce it’s commitment to supporting education and learning by making powerful tools more accessible to students and institutions across the Kingdom.
A Glimpse at the Future: Apple’s First Flagship Stores in Saudi Arabia
Looking ahead, it has confirmed its intention to establish a physical retail presence in the Kingdom. The company plans to open its first flagship Apple Stores in Saudi Arabia starting in 2026, beginning with a landmark location in Diriyah, a UNESCO World Heritage site. This location reflects it’s focus on combining modern retail design with cultural heritage.
The planned store in Diriyah will be part of it’s broader commitment to expanding its operations and enhancing the customer experience in Saudi Arabia.
Building on a Strong Foundation in the Kingdom
Apple’s retail expansion builds on a solid foundation of investment and partnership within Saudi Arabia. In 2021, Apple launched the region’s first Apple Developer Academy in Riyadh, in collaboration with the Government of the Kingdom of Saudi Arabia, Tuwaiq Academy, and Princess Nourah bint Abdulrahman University. The academy supports female developers and entrepreneurs, promoting inclusion and technological advancement.
This new phase of retail expansion not only brings cutting-edge products and services to Saudi customers but also reinforces its broader goal of fostering innovation and talent development across the region.
Final Thoughts
Apple’s launch of its online store and app in Saudi Arabia represents more than just a business move — it’s a cultural and technological bridge, providing customers in the Kingdom with access, personalization, and support like never before. With local language options, sustainable trade-in programs, flexible payment plans, and a growing physical presence on the horizon, is poised to become an even more integral part of the Saudi digital landscape.
As Apple connects more deeply with Saudi customers, the company remains focused on delivering exceptional experiences, local relevance, and long-term partnerships — a strategy that echoes it’s global philosophy of innovation with purpose.
For all of the latest information and to learn more about Apple’s products and services, visit apple.com/sa-en/store.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.
1. Apple Intelligence is available in beta on all iPhone 16 models, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), and iPad and Mac models with M1 and later, with Siri and device language set to the same supported language, as part of an iOS 18, iPadOS 18, and macOS Sequoia software update. Supported languages include English, French, German, Italian, Japanese, Korean, Portuguese (Brazil), Chinese (simplified), and Spanish. More languages will be coming by the end of this year: Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (traditional), and Vietnamese. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more details, visit apple.com/apple-intelligence.
