Apparel Brand S&S Activewear (“S&S”), a leading technology-enabled distributor of apparel and accessories across North America, has announced the launch of AllPro, an exclusive new performance apparel brand designed to cater to a diverse range of customers, including corporate professionals, sports teams, and active individuals. The introduction of AllPro aligns with S&S’s ongoing mission to provide high-quality, cost-effective, and innovative apparel solutions to its growing customer base. This new Apparel Brand aims to redefine performance wear by integrating advanced fabric technologies and a comprehensive selection of styles that offer superior comfort, durability, and customization options.
A Game-Changer for the Apparel Industry
The launch of Apparel Brand AllPro is a strategic move by S&S to expand its exclusive brand offerings, providing customers with a highly functional and stylish alternative to mainstream performance Apparel Brand. As part of this initiative, AllPro introduces a range of budget-friendly t-shirts, sport shirts, and quarter-zips tailored for men, women, and youth. The apparel is specifically designed for diverse use cases, including corporate uniforms, hospitality and school uniforms, and athletic wear.
One of the key differentiators of the Apparel Brand AllPro line is its use of innovative fabric technologies: Pro-Lock and Pro-Flex. These proprietary materials have been developed to enhance color retention, durability, and customization options, making AllPro apparel an ideal choice for decorators and corporate buyers alike.
- Pro-Lock: Made of 100% polyester interlock jersey, this fabric is engineered using a cationic disperse dye, ensuring exceptional colorfastness and a bleed-resistant print surface. This feature makes Pro-Lock garments particularly well-suited for customization through screen printing, embroidery, and other decoration methods.
- Pro-Flex: Comprising 60% polyester and 40% Sorona®, Pro-Flex fabric offers superior stretch and quick-drying capabilities. Additionally, the inclusion of Sorona® contributes to sustainability efforts by reducing the environmental impact of performance materials while maintaining durability and comfort.
Expanding Color and Sizing Options
S&S has taken a customer-centric approach in developing the Apparel Brand AllPro collection, ensuring that the brand meets the varied needs of different industries and demographics. The AllPro apparel line offers an extensive selection of colors and sizes to accommodate a broad customer base. Sizes range from Youth XS to Adult 4XL, with select styles extending up to 6XL, making the brand inclusive and adaptable to various body types.
Moreover, the collection features a wide range of corporate and team colors, providing businesses and organizations with ample choices for branding and uniform solutions. This extensive color palette ensures that AllPro can seamlessly integrate into existing corporate and teamwear collections.
Enhancing the Experience for Decorators and Businesses
One of the most significant advantages of AllPro is its focus on making apparel decoration easy and cost-effective. With reliable inventory depth and consistent quality, decorators can confidently recommend AllPro styles to their clients without concerns about supply chain disruptions or inconsistencies in fabric quality. The brand’s investment in advanced textile technology ensures that every garment offers a smooth, even surface for customization, resulting in crisp, high-quality prints and embellishments.
“Apparel Brand AllPro provides our customers with extensive color options, reliable inventory depth, and innovative fabric technologies that make decorating easy and cost-effective,” said Toby Whitmoyer, Chief Commercial Officer for S&S Activewear. “Our goal is to ensure decorators can recommend an assortment of styles to their clients. Adding AllPro to our growing list of apparel brands gives our customers the versatility they need.”
A Strategic Expansion in Performance Apparel
The launch of AllPro comes at a pivotal moment for S&S, following its recent collaboration with Jaanuu, a modern uniform brand that has significantly expanded the distributor’s reach into the healthcare and professional uniform sector. This new addition demonstrates S&S’s commitment to diversifying its product portfolio and meeting the evolving demands of various industries.
In recent years, the demand for high-quality performance apparel has increased across multiple sectors, including corporate workwear, hospitality, education, and athletics. Organizations and teams are seeking apparel solutions that offer not only durability and comfort but also customization potential for branding and identity purposes. By introducing AllPro, S&S is positioning itself as a leader in this space, providing businesses, schools, and teams with a comprehensive, budget-friendly, and premium-quality performance wear solution.
The Future of AllPro and S&S Activewear
Looking ahead, S&S Activewear plans to continue expanding the AllPro product line, introducing new styles, fabrics, and innovations that cater to the changing needs of customers. The company remains dedicated to enhancing the performance apparel industry by combining cutting-edge technology with exceptional value and service.
The initial response to AllPro has been overwhelmingly positive, with decorators, corporate clients, and retailers expressing enthusiasm for the brand’s combination of affordability, quality, and ease of customization. As S&S continues to roll out AllPro products, the company expects to see increased adoption across various industries, reinforcing its status as a premier distributor of high-performance apparel.
In conclusion, the launch of AllPro marks a significant milestone for S&S Activewear as it strengthens its position in the performance apparel market. With its focus on fabric innovation, affordability, and customer-centric design, AllPro is set to become a go-to brand for decorators, businesses, and organizations seeking reliable, high-quality apparel solutions. As S&S continues to innovate and expand, the future looks bright for both the company and its newest exclusive brand, AllPro.
