Amazon (NASDAQ: AMZN) announced today that Prime Day 2024 was the company’s largest Prime Day event ever, setting new records for sales and the number of items sold over the two-day event. During this 48-hour shopping spree, Prime members around the world saved billions on deals across every category.
With an extensive selection and some of the lowest prices of the year, this year’s Prime Day saw a significant increase in participation, with millions more Prime members shopping compared to Prime Day 2023. The event also led to a record number of new Prime memberships, with millions joining in the three weeks leading up to Prime Day.
“Prime Day 2024 was a tremendous success, thanks to the millions of Prime members who turned to Amazon for exceptional deals and the dedicated employees, delivery partners, and sellers who made it all possible,” said Doug Herrington, CEO of Worldwide Amazon Stores. “We’re thrilled to offer Prime members incredible savings and celebrate the benefits of Prime membership, including shopping, entertainment, food delivery, and more.”
Popular brands like Sol de Janeiro, Apple, Dyson, and Ring, as well as small businesses such as TruSkin, ALOHA, Blueland, and Native Pet, saw significant engagement, with U.S. members shopping more deals from small businesses than ever before. Independent sellers, primarily small and medium-sized businesses, sold over 200 million items during the event.
Prime members enjoyed substantial discounts on Amazon devices, subscriptions like Amazon Music Unlimited, Kindle Unlimited, Audible, Amazon Fresh, Whole Foods Market grocery delivery, and food delivery through Grubhub+. Additionally, Prime members in the U.S. consolidated millions of orders, saving an estimated 10 million trips and reducing carbon emissions.
Amazon’s new AI-powered conversational shopping assistant, Rufus, helped millions of customers navigate Amazon’s extensive selection quickly and easily. The Prime Day event also saw high engagement with Amazon Inspire, an app-based shopping experience that allows users to discover products through videos and images from other customers, influencers, and brands. Inspire is accessible via the Play icon in the Amazon Shopping app.
Prime Day is one of many benefits available to Prime members, who enjoy a broad range of shopping, savings, and entertainment perks. In the U.S., Prime members have access to:
- Over 300 million items with free Prime shipping and tens of millions with Same-Day or One-Day Delivery.
- Exclusive deals and events like Prime Day and Prime Big Deal Days.
- A vast collection of premium programming on Prime Video, including Amazon MGM Studios-produced series and movies, licensed fan favorites, and Prime member-exclusive live sports.
- Shopping benefits like fast, free delivery, a trusted checkout experience, and easy returns on participating brands’ websites with Buy with Prime.
- Ad-free listening to 100 million songs and millions of podcast episodes with Amazon Music.
- Prescription medications starting at $1 per month and fast, free shipping from Amazon Pharmacy, plus unlimited eligible generic prescriptions for $5 per month with RxPass.
- High-quality health care from One Medical at $9 per month, with additional family memberships available.
- Unlimited grocery delivery from Whole Foods Market, Amazon Fresh, and local retailers with a $9.99 monthly subscription, plus savings on grocery delivery fees and exclusive in-store and online discounts.
- Unlimited photo storage with Amazon Photos.
- Instant access to free games, a free Twitch channel subscription, and more gaming benefits with Prime Gaming.
- Over 3,000 books and magazines with Prime Reading.
- A free Grubhub+ membership valued at $120 per year, offering unlimited $0 delivery fees on eligible orders over $12.
- The Prime Visa card offering 5% back at Amazon, Amazon Fresh, Whole Foods, and Chase Travel, with additional rewards at gas stations, restaurants, and on other purchases.
- The Amazon Prime Store Card providing 5% back on Amazon purchases and up to 15% additional savings on select items, along with exclusive financing offers.
For more details on Prime Day 2024 and the benefits of Prime membership, visit Amazon’s official website.
